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Celebrity-endorsed TV ad volumes fall 17% as sports stars gain groundCelebrity-endorsed television ad volumes saw a 17% decline from last year in January to September. Shah Rukh Khan and Mahendra Singh Dhoni ...- From a nearly $11 million Pagani Zonda, an Aston Martin hypercar to 3 Ferraris, F1 star Fernando Alonso boasts a multi-million dollar car collection: Here’s a look insideFernando Alonso, the well-known Formula One driver, possesses an expansive collection of luxury and hypercars. He recently acquired a Pagan...
- Brands still bank on cricketers as Bollywood appeal fadesCricket endorsements are maintaining their value despite a slowdown in celebrity-led advertising and brand budgets. Advertising spending is...
- Dodgers player blasts MLB over 'steamy' Sydney Sweeney ad during playoffs - Here's whyAlex Call has raised concerns regarding the appropriateness of advertisements featured during Major League Baseball (MLB) games. His frustr...
- Want an early signal on the economy and stocks this festive season? Watch 19 stocks, and what their managements say in the next 20 daysThere is a set of companies that sees the shape of the economy before economists do. They know when a household decides to spend or hold ba...
- 'Investors must have a long-term view to unlock India's sports market potential': JioStar VC Uday ShankarUday Shankar highlights that India's sports industry presents substantial long-term investment opportunities, particularly in cricket and o...
- LeBron James' Net Worth: From basketball court to investment 'Slam Dunk' - How NBA legend built his $1.4 billion fortuneLegendary basketball player LeBron James has earned in excess of $580 million in NBA salaries during his career. The reason why James stand...
- JioStar taps IPL fandom that's moving beyond Hindi and EnglishKannada, Telugu and Tamil cricket feeds have shown significant growth during TATA IPL 2026. JioStar launched 'Beyond Boundaries' to enhance...
- AI cloning opens new monetisation route for celebrities, creatorsArtificial intelligence is transforming the monetization landscape for film stars, cricketers, and digital creators. Licensing AI-generated...
- India’s media industry needs to move from scale to value: PrabhatPrabhat emphasized the need for India's media and entertainment industry to create enduring economic value. He noted that overwhelming scal...
- Reliance's JioStar bets India’s sports fans will do more than just watch the gameJioStar is betting that India’s next phase of sports viewing will combine live matches with AI, commerce, regional languages and interactiv...
- Tom Brady left Nike for a company 20 times smaller but the money deal had an unusual catchTom Brady went in a different direction after his Nike deal ended. He signed with Under Armour instead. At the time, the company was much s...
- New indicator for New India: 25 stocks whose numbers can reveal what is in store for the economy and the stock marketFor decades, there was a familiar way to understand the Indian consumer. Economists waited for GDP, industrial production, inflation, credi...
- Shah Rukh Khan and Salman Khan once competed with this Bollywood actor. He became famous after his debut but later disappeared from Bollywood. Where is Nakul Kapoor now?Nakul Kapoor, once a rising star in Bollywood known for his debut film, ultimately decided to step back from the limelight. Following a bri...
- JioStar secures 15 brands across eight categories for West Indies tour of IndiaJioStar has confirmed 15 sponsorships for the upcoming West Indies tour of India in 2026. The sponsors represent various categories includi...
- Sacred Games actress helped build 200 toilets, a school and a canal in Maharashtra village. Who is Rajshri Deshpande? Her education qualifications and careerShe created a niche for herself in Bollywood through critically acclaimed TV series and films such as The Sacred Games, Angry Indian Goddes...
- Ryan Reynolds bought into Mint Mobile and turned himself into its unlikely spokesman; 4 years later, T-Mobile agreed to pay up to $1.35 billion for its parent companyRyan Reynolds bought into Mint Mobile and turned himself into its unlikely spokesman; 4 years later, T-Mobile agreed to pay up to $1.35 bil...
- PKL media rights in flux as JioStar, teams seek to avert an ISL-style falloutPro Kabaddi League media rights talks involve JioStar seeking a fee reduction and franchises protecting the previous benchmark. Franchise o...
- In 1994, George Foreman stopped fighting inside the boxing ring and put his name on a grill; five years later, one kitchen appliance deal paid him $137.5 millionGeorge Foreman’s biggest business success came after boxing. He retired from the ring in 1997, then became the face of a kitchen grill that...
- 'This is what women in sport look like': Athletes turn Sydney Sweeney's ad into a rallying cryFemale athletes are criticizing Sydney Sweeney's gambling advertisement for its sexualization of women. Amy Hunt stated that women in sport...
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