Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...

Formula 1 is focusing on India as a key market. The sport's chief executive sees potential for a return to India. Adani Group is actively w...

Lionel Messi achieved his 200th international appearance for Argentina, joining Cristiano Ronaldo and Bader Al-Mutawa as one of football's ...

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

The upcoming FIFA Men's World Cup in the US, Canada, and Mexico faces criticism for its environmental impact. Researchers warn it could be ...

ZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...

Tonight marks the beginning of the football World Cup, turning into an exciting dual-screen experience. Fans will be buzzing on their smart...

Seven-time Formula One champion Lewis Hamilton's clip has sparked a controversy after his past comments on wealth inequality resurfaced on ...

Honda is encountering significant disputes as a faction of retired executives pushes for the removal of CEO Toshihiro Mibe. Citing his fail...

The 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...

Lalit Modi, the architect of the Indian Premier League, has transformed cricket's economics and entertainment value. He resides in a lavish...

Lalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...

The spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...

Football is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...

Zee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...

FIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...