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SOREN LAURIDSEN
We have created new categories within strong beer: Soren Lauridsen, MD, Carlsberg IndiaWithin five years of setting up domestic operations, Carlsberg India claims to the third largest beer brand in the country (excluding the T...- Magnum becomes costliest beer in India, costs Rs 150 for 650mlMagnum has been launched to appeal to strong beer guzzlers who want to trade up, industry insiders say. Magnum is priced at .
- Why strong beer brands were a bit late in entering IndiaStrong lagers were a bit late in entering India, but they have made it up in volumes. Well, good times are definitely ahead for the Indian ...
- Indian liquor market sobers up in FY12High prices took the froth out of the Indian spirits industry last fiscal. The beer mkt inched up just 3-4% in the year ended March.
- Carlsberg launches 'Carlsberg Elephant' in IndiaCarlsberg India, a unit of Denmark-based Carlsberg Group, today launched its super premium strong beer 'Carlsberg Elephant' in the Indian m...
- Andhra policy change to give SABMiller a chance to regain number one slotAnalysts expect the maker of Kingfisher, Sand Piper and London Pilsner beer to hold on to the top slot even after AP goes back to old purch...
- Carlsberg launches super premium strong beerThe Danish company will brew Carlsberg Elephant, a super premium beer to bet on strong beer which accounts for the lion's share of the mark...
- Carlsberg to own 90% of its India unit as Sri Lankan investor plans exitDanish brewer Carlsberg stands to own 90% of its India operations as Sri Lankan investor Lion Brewery Ceylon sells its stake to focus on th...
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