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SNICKERS CAMPAIGN
Here's how regional brands are using social media to get maximum bang for their buckIt’s vast, its diverse, language, diet and pop culture are known to change every 100 odd km or so, and the one-size-fits-all approach, so b...
16 Sep, 2017, 12.25 PM IST
Why India can’t have its BBCThe audience base of the British public broadcaster and its Indian counterpart are also vastly different, where literacy and worldviews are...
18 Nov, 2014, 11.56 AM IST
PM Modi's 'Make in India' campaign: No sweatshops, more Teslas & airbuses, pleaseOne way of looking at this is to shrug and say it is a part of the game. Isro’s achievement is historic, there can be no doubt about that.
26 Sep, 2014, 05.44 AM IST
Mars plans to start making chocolates in India within 15 months: MV Natarajan"We are evaluating local supply options, as we achieve scale. This (local manufacturing) may happen within the next 12-15 months."
08 Nov, 2013, 06.50 AM IST
Mars International India signs up Arjun Rampal for new campaignMars International India, today said it has roped in Bollywood actor Arjun Rampal as the face of its new campaign.
31 Oct, 2013, 02.31 PM IST
India is the fastest growing market for adult consumption of chocolates and candiesNow there's a lollipop to overcome boredom, sugar-free mint for the calorie conscious, a toffee which can boost romance, and dark chocolate...
01 Aug, 2013, 04.00 AM IST
Mars ropes in Rekha for Snickers to challenge Kraft Cadbury's hold on Rs 3,000-cr Indian chocolate marketMars Inc has roped in Rekha to endorse its Snickers brand in India as it looks to challenge Kraft Cadbury's hold on the country's Rs 3,000-...
10 Dec, 2012, 05.32 AM IST
- Akhilesh Yadav: Journey from 'Tipu' to 'Sultan' of UP politics
SP's stunning landslide not only marks the high point of his political career, it has established him as a young neta with a bright future.
07 Mar, 2012, 10.53 AM IST
- China strives to curb fall-out from tainted milk scandal
China struggled on Sunday to contain fall-out from tainted milk scandal, announcing a survey of dairy products that found no melamine and p...
05 Oct, 2008, 09.42 AM IST
- The top ten best and worst celeb ads revealed
The advertisement for Rana Pasta featuring MP Ann Widdecombe has been voted as the 'Worst Celeb Advertisement.'
16 Dec, 2007, 09.20 PM IST
- Lions add glitter to India show
India’s solid run at Cannes this year was buoyed by two Silver Lions in the radio category.
20 Jun, 2007, 12.08 AM IST