Searched for
SNAPCHAT CRICKET ENGAGEMENT
Digital platforms capture India's cricket fandom beyond live matchesCricket fandom is shifting to social media platforms. Fans now discuss and share content around matches on platforms like YouTube and Snapc...- Celebrity endorsements fall 22% in 2025 as brands shift to influencersCelebrity brand endorsements saw a significant 22% decline in 2025, marking the steepest drop. Companies are shifting budgets from expensiv...
- Mobile, social engagements take lead in India’s sports consumption boomIndia's sports economy is undergoing a digital transformation, with mobile-first behavior and constant social engagement dominating fan int...
- Gen Z savvy investors but 55% living paycheck to paycheck: Can they achieve financial security with these money habits?Gen Z thinks differently, and that reflects in their spending priorities and investment habits. Some quirks aside, they have a good shot at...
- IPL for Gen Z: Cricket, commerce, and connected screensThe Indian Premier League has evolved into a significant social and commercial hub for India's Gen Z, with 85% following the tournament. A ...
- Olympic champion Neeraj Chopra strikes gold with endorsementsOlympic champion Neeraj Chopra is elevating India's non-cricket endorsements. His recent Diamond League win and the launch of the Neeraj Ch...
- Reality check: How deepfake tech is reshaping advertising normsNot all is dark about AI-generated fake images and videos. Some companies are putting the tech to non-controversial creative use.
- Behind self-regulating Indian tech industry, and other top stories this weekThis week ETtech's reporters broke a bunch of stories across fintech, online pharmacy and social media, which highlight the growing push to...
- 9 debates for 2019 across politics, business, culture, sports and societyAcross politics, business & culture, here are 9 themes that will be vigorously debated in the coming year.
- Look who is back to say Hello to Indian Orkut fansOrkut Büyükkökten's second social networking venture Hello gets 10,000 users here within two weeks of beta launch.
- Is Hike Messenger worth the hype and $1.4 billion?It is the lone company in the pack that is yet to make money. Hike will “start to try making money by 2018, perhaps 2020”, says founder Kav...
- ICC T20 World Cup was watched by 730 million viewers in IndiaThe World Twenty20 tournament was won by the West Indies men’s and women’s teams. Even other broadcast partners of ICC delivered record rat...
- The future: Five ways mobile messaging will evolveConsumer-to-business chat will take off. If you think about it, there is still no easy way of connecting with a large brand or a local busi...
- Twitter becomes most preferred choice for social media interactions for IPL this seasonAccording to Bengaluru-based social media agency, Simplify360, IPL 8 has had about 89% of mentions on Twitter alone.
Load More
