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SNAPCHAT CREATOR FUND
If teens leave social media, gaming could become their next digital hangoutFor gaming firms, social media sits at the centre of their user acquisition strategies. Platforms such as Instagram, YouTube, and short-vid...- ET Snapchat Gen Z Index: How Gen Z is changing shopping, careers and brand loyalty in IndiaGen Z in India prioritizes authenticity, value, and personal meaning over traditional brand prestige. They seek relatable recommendations, ...
- It's over for Taylor Swift. 30-year-old techie becomes youngest self-made billionaire woman: What's her connection to OYO founder Ritesh Agarwal?Lucy Guo, a 30-year-old entrepreneur, has surpassed Taylor Swift as the youngest self-made billionaire woman, fueled by a significant valua...
- When will TikTok be banned in US and can users save their data? Here’s what you can doThe potential TikTok ban highlights broader concerns about data privacy and national security, with ByteDance’s ownership at the center of ...
- YouTube Shorts vs Instagram Reels: The battle for dominance in digital content landscapeYouTube and Instagram were growing independently until short video-sharing turned them into big rivals in India’s creator economy. Which is...
- Snap’s Evan Spiegel on growing beyond 200 million users in India; Banks woo fintechs to push gold loansSnap CEO Evan Spiegel elaborated on his plans for India, his vision for artificial intelligence (AI) and augmented reality (AR) in the days...
- Snap launches India creator fund for independent music artists on its platformThe move is in line with Snap's plan to access the Indian market by tapping into regional content creators
- CCI’s Google fines draw global interest; crypto giant Binance to acquire rival FTXAntitrust regulators in Australia and Germany are among those following recent action by the Competition Commission of India against Google...
- Creator economy in focus amid downturn; Elon Musk says Twitter usage at ‘all-time high’Tech companies, which have been walloped by the downturn this year, are increasingly turning to the creator economy for ways to shore up pl...
- Digital content media company Jellysmack enters IndiaJellysmack, which works with PewDiePie, Mr.Beast, and Nas Daily, will offer its creator programme to Indian creators, helping them to distr...
- Can Facebook's $1 bn plan to pay internet personalities help it regain lost fame?It is the strongest signal yet that the US social media giant now recognises the strategic importance of the "creator economy".
- Hello, content creators. Silicon Valley's investors want to meet youSilicon Valley appears far more interested in the digital tools and platforms used by the content creators than investing directly in the c...
- SoftBank breaks profit recordsIn today's ETtech Top 5 newsletter: SoftBank has clocked the highest ever profits for a Japanese firm, eBay taps into the phenomenon that i...
- YouTube to launch $100 million creator fund for Shorts video featureThe fund will launch in the coming months and pay creators this year and 2022, YouTube says
- Cred ArmyFrom Cred becoming India's latest startup unicorn, Clubhouse rolling out monetisation for creators and Bytedance receiving a temporary reli...
- Snapchat parent debuts short video offering Spotlight in IndiaSnap’s Spotlight features 60-second videos in a dedicated TikTok-style vertical layout within the Snapchat app, but the feed is moderated f...
- ETtech Evening Briefing on 10 Feb 2021: Twitter holds firm, Japan loves ClubhouseThe war of words between India and Twitter shows no signs of cooling. Moj partners with Snapchat parent for camera tech. Clubhouse tops Jap...
- Third-party apps make hay as Indians take to video appsFrom filters to captions, these apps help users customise content in an intriguing manner.
- Furlenco partners with Pocket Aces to target millennialsWith a budget of Rs 2 crore, the two urban brands will extend the partnership up to the second-half of 2017.
- MindTickle raises Rs 83 crore from New Enterprise Associates, othersMindTickle, whose software helps sales representatives stay on top of their game, has raised $12.5 million in a round led by New Enterprise...
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