Magic Moments vodka has achieved a significant milestone, surpassing 8 million cases in sales this year. The brand now commands a dominant ...

Smirnoff will have to wait till the state gives effect to the delayed new excise regime, possibly by November.

The British behemoth's largest selling trademark Smirnoff vodka dropped 28% in volume sales, declining to 6.15 lakh cases from 8.5 lakh cas...

USL has stopped production of Smirnoff Ice, a premixed vodka drink, which it had launched in few markets starting with Karnataka and Goa.

From his innovation studio in Diageo's Hong Kong office, Chris Armes has helped the liquor maker find new brews to sustain growth.

World's largest liquor maker Diageo will extend its new vodka offering in the Smirnoff range by rolling it out in Karnataka.

Impact Databank's Top 100 Spirit Brands list places Diageo's Johnnie Walker series of scotch as the biggest brand with a trademark retail v...

Sales of a few brands in the top-end segment actually grew 30-40% in the same period, an industry insider, who did not want to be named, to...

When flavored vodkas emerged as Skyy Spirits' second-biggest moneymaker, Chief Executive Officer Gerry Ruvo made a surprise decision: He ki...

Tamil Nadu government has cleared decks for world's largest spirits marketer Diageo to start bottling in state, making it first MNC drinks ...

Groupe Pernod Ricard’s acquisition on Monday of Absolut vodka will help the French drinks giant turn around its fortunes in India’s rapidly...

The company is learnt to be targeting volume sales of 15 million cases by 2010, and a possible listing on the bourses by then. Invest in wi...

Vin & Sprit, the Swedish owner of Absolut vodka, may be sold for about $6 billion in a government auction that begins next month.

Bermuda-based spirits giant Bacardi is revving up action. The local JV arm, Bacardi Martini India Ltd, will increase investments in importe...

A vodka battle is in the offing with USL unveiling a new premium vodka brand Poison pitched against Smirnoff.

Diageo India will launch Smirnoff Black No 55 vodka in the Indian market on February 3 this year.

The indigenously developed vodka brand Shark Tooth will be positioned in the prestigious vodka segment, and has been developed with support...