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SKODA BRAND CAMPAIGN
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- Skoda Auto India names Ranveer Singh as brand superstar to drive expansion
- FMCG, auto companies step up ad spends to revive demandConsumer and automobile companies like Nestle, Colgate-Palmolive, Godrej Consumer Products, and major carmakers are significantly increasin...30 Oct, 2024, 12.37 AM IST
- Why have European car makers struggled to succeed in India?European brands have failed to capitalise on successive waves of boom in the Indian car market. With Chinese brands pushing them out and th...10 Aug, 2024, 11.36 PM IST
- India EV policy to help global car companies expedite investment decisions: Skoda senior executivePetr Janeba's comments come at a time when Skoda Auto Volkswagen India is in the process of finalising its next phase of investment. Skoda ...02 Apr, 2024, 07.23 PM IST
- Skoda Auto India starts production of Slavia from Pune plantThe car, which will hit the market in the first quarter of 2022, has two petrol engine options of 1.0 litre 3-cylinder turbo and a 1.5-litr...21 Jan, 2022, 02.09 PM IST
- Skoda reports over two-fold jump in wholesales to 23,858 units in 2021"Despite the headwinds in the form of the pandemic and supply constraints that plagued the industry and economy at large, we have achieved ...01 Jan, 2022, 01.40 PM IST
- Skoda Auto unveils sedan Slavia in India; bookings with Rs 11,000 down paymentAddressing a virtual press conference, Skoda Auto CEO Thomas Schafer said that in India, the company had expanded its portfolio in March wi...18 Nov, 2021, 05.30 PM IST
- Skoda to expand presence to 100 cities in India by next monthThe brand will be present in more than 100 cities across India by August 2021, and this will be its largest coverage in the country since i...27 Jul, 2021, 02.03 PM IST
- Skoda takes steps to bring down cost of ownership of model rangeThe Czech automaker has launched the 'Peace of Mind Campaign' to provide additional benefits and an enhanced experience to customers in Ind...19 Jul, 2021, 04.45 PM IST
- Skoda unveils mid-sized SUV Kushaq, deliveries expected to begin in JulyCommenting on the model, Skoda Auto Volkswagen India MD Gurpratap Boparai said the latest addition to the Skoda SUV family puts forth a com...18 Mar, 2021, 06.03 PM IST
- It's raining cars! After Hyundai, Skoda unveils its own SUV 'Vision IN', all set to launch in 2021This is the first product developed under India 2.0 project.06 Feb, 2020, 02.22 PM IST
- Skoda, dealers invest Rs 120 cr in re-branding sales outletsThe company has invested over Rs 120 crore along with its dealer partners, in the largest-ever re-branding campaign in the country, it adde...26 Sep, 2019, 05.07 PM IST
- Volkswagen group recasts structure to make quicker decisionsSkoda will manage the production and engineering operations of India-specific products for both the mass-market brands.29 Nov, 2018, 11.27 PM IST
- Volkswagen Group’s India Project 2.0 approved, Skoda to take chargeAround one and a half years ago, ŠKODA AUTO was tasked with developing a sustainable model campaign for the ŠKODA and Volkswagen brands in ...22 Jun, 2018, 03.37 PM IST
- Volkswagen isn't a cheap car maker and will never be: Volkswagen Group Sales India head Thierry LespiaucqLespiaucq says India will be among the top 10 markets for the VW Group, but clarifies immediately: "We are not a cheap manufacturer and wil...20 Oct, 2014, 05.29 AM IST
- Indian consumer is extremely value conscious: Lutz Kothe, Volkswagen Passenger CarsThe digital and the social media are extremely important tools for Volkswagen not only in the global marketing sphere but in India as well.25 Nov, 2011, 02.20 PM IST
- Feminine branding: Consumers shunning macho marketingIn US, women are believed to account for 60% of car purchases. In UK, nearly two-thirds of computer purchases are said to be made by women....04 Sep, 2008, 03.25 AM IST
- i&BW bags Crocodile, Haier portfoliosChinese electronics goods major Haier and retail attire biggie Crocodile have chosen iB&W for branding and advertising.11 Jun, 2006, 01.00 PM IST
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