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SIR JOHN HEGARTY
It's festive time at Cannes again, Veterans Piyush and Prasoon Pandey to be honoured this yearThe festival that kicks off today will host over 16,000 attendees from 4,700 companies across sectors — from marketing communications and m...- Sir John Hegarty on 'Mad Men': I liked the style of the show but the ads were so badThe ad guru also felt that the popular television series was overly sexist.
- For ad guru, Sir John Hegarty, deception can't help make a brandJohn Hegarty made a career out of challenging conventions. Now, he is challenging the advertising community’s notion of creativity.
- Adman Hegarty chews on Pierce Brosnan’s paan masala ad controversyRenowned adman Sir John Hegarty on why there has to be some logic to Pierce Brosnan endorsing paan masala.
- Why Nivea, a sunscreen pooping robot, is making headlinesThe Nivea pilots use a UV camera to see which kids aren't coated in sunscreen yet and rely on that information to target the tykes.
- Freida Pinto launches world's first global cinema ad campaignCurtis called on the media community in Cannes to join the founding team to promote the new global goals for sustainable development.
- BBH becomes a 100 per cent Publicis Groupe agencyIn two separate transactions, the Paris-based Publicis Groupe has acquired 51 per cent stake in Bartle Bogle Hegarty (BBH) network.
- Indian ad market is not looking to West for inspiration: John HegartySir John Hegarty, chairman & worldwide creative director of Bartle Bogle Hegarty (BBH), is synonymous with some of the most cutting edge an...
- BBH to focus on digital creativityIconic advertising agency Bartle Bogle Hegarty (BBH) is looking at digital creativity and engagement planning as significant thrust areas i...
- The heart & soul of effective communicationThe first World Effie Festival was held in Singapore last week, and was followed by 2008 Global and Asia Pacific Effie Awards Presentation.
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