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SIMERAN BHASIN
Licious enters plant-based meat business with new brand UncraveCofounder Abhay Hanjura said that Licious will offer Uncrave to its core meat-consuming customers as an alternative for occassions when the...- Licious ropes in Simeran Bhasin as vice presidentBhasin will spearhead new business ventures as well as drive brand strategy and integrated marketing.
- Why 50 years and above is the new target consumer group for some brandsWhile millennials still rules the marketing roost, some millennial-first brands are putting the spotlight on older generations.
- Get free voice minutes for watching ads on mobiles: Tata TeleservicesTata Docomo, today launched a mobile advertising application 'GET' that allows users to get free voice minutes for viewing ads on their han...
- Schools prescribing branded uniform; asking students to wear Adidas shoes and Reebok backpacksBrands reach out to schools and colleges not only to increase revenues, but also to build brand among future consumers.
- Interactive marketing plays cupid as brands court king consumerAs young consumers grow in influence, the use of interactive and experiential marketing is becoming mainstream. Genelia | New brand endorse...
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