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Chocolate prices have risen, but buyers will adapt with it: MondelezAccording to a Euromonitor report released last month, average unit price of chocolates rose by 9 per cent mainly due to premiumisation.- Celebrities active on Facebook, Twitter have an edge when it comes to social media brandingBollywood A-lister actress lost out a Rs 3-crore-a-year endorsement deal for a multinational beauty brand to a relatively new actor.
- Mondelez India Foods posts 64 per cent rise in PAT in 2013The company's profit after tax rose 64 per cent to Rs 498 crore, thanks to higher sales of premium chocolates such as Cadbury Dairy Milk Si...
- Want your brand to sell more? Use hashtag contestsTweeting and posting contests can give up to a nine-fold increase in social engagement and up to a 400% increase in conversion.
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