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From Bisleri to Bilseri: How water became an FMCG product in IndiaHow did water, which used to be associated with taps and hand pumps in urban India, and wells and rivers and ponds in rural areas, become a...- The unique story behind iconic bottled water brand BisleriBisleri, the iconic bottled-water brand which has been in the news lately, has Italian roots and, in the beginning, was intended to be sold...
- Bisleri’s Ramesh Chauhan may rope in a professional chief executive to steer the companyChauhan, known for stealing the thunder from cola makers in the 1980s, is finally calling it a day and has mandated consultant EY to help q...
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