Various product categories such as mattresses, disinfectants, sanitzers and foods have begun making unscientific claims in their advertisin...

Amul claims others are selling oil in butter cookies; Britannia makes cholesterol jibe.

The code applies to ads read, heard or viewed in India even if they originate or are published abroad as long as they are directed to consu...

Celebrities should be cautious so as to not endorse products and claims that are in violation of law such as the Drugs and Magic Remedies A...

The agreement also requires ASCI to report to FSSAI non- compliance of ASCI's decisions for further action as required per provisions of th...

On January 18, the Delhi Government had written to several Bollywood personalities including Shah Rukh Khan, Saif Ali Khan asking them not ...

The self-regulatory body has been receiving a series of complaints against ad campaigns that talks about providing free access to internet ...

The new rules propose, among other things, that ads should not show darker skinned people as unhappy, depressed, or disadvantaged in any wa...

Advertising Standards Council of India said it has introduced several steps to ensure faster action against violators of its code and guide...