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Underdog, no more: Networks aren’t dead, but Indies are winning heartsIndependent agencies are now standing shoulder-to-shoulder with global networks at major creative awards, signaling a new equilibrium. Bran...- Rains steal summer thunder in cities; FMCG majors chase countryside growthIndia's FMCG sector faces a mixed outlook as early monsoons boost rural consumption but dampen urban sales of summer products like soft dri...
- ITC, Zydus and FMCG giants can't ignore this booming part of India if they want to winRural India is emerging as a key market for FMCG companies due to rising disposable incomes, driven by robust agricultural output and gover...
- Market Research Society of India elects Nitin Kamat as presidentUnder my leadership, MRSI's Managing Committee aims to enhance industry standards and foster collaboration with key players like ITC, HUL, ...
- As new ad regime dawns, cos make over 5K avowalsMarketers in India have started implementing the self-declaration certificate (SDC) mandate for new ads since June 18. The ministry of info...
- MRSI rolls out new socio-economic classification systemAccording to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant i...
- Market Research Society of India elects Manish Makhijani as presidentThe focus of MRSI for the next couple of years would be to build on the momentum it has created in the last few years and focus on building...
- ITC to double presence of its e-store to 14 citiesITC currently sells products across 46 categories through the e-store. This includes organic and multi-grain atta, ghee, frozen snacks and ...
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