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SHUSHMUL MAHESHWARI
Are herbal products really that natural as advertised in India?In India, buyers often do not have enough information about such products but nevertheless make purchases based on advertisements and marke...- South African restaurant chain Nando's bets big on India with Peri-Peri ChickenNando’s has borrowed a page from the playbook of other foreign competitors like KFC and McDonald’s by tailoring its offerings for the India...
- FDI in retail: Why 30% local rule is 100% trouble for MNCsGoI asking for mandatory local sourcing can upset plans of all global majors, whether supermarket chains or single-brand businesses.
- KFC increasingly putting vegetarian items on its Indian menu to cater to customersKFC menu is throwing up a number of vegetarian items such as Veg Zinger, Veg Snacker and Veg ZingKong. Question is will customers bite.
- Travel companies go regional with customized packages, eye group segmentsSoaring airfares and a price conscious economy are making travel companies offer customized packages targeted at large groups.
- Sports sponsorship: How companies are looking beyond cricket to connect with consumersIndian cos are backing sports as diverse as F1 racing and badminton in recent years, not to forget the inaugural Premier League Soccer.
- Why India's airlines no longer looking at profit or loss but at survival or extinctionNext quarter's results will make clear what insiders/analysts fear: India's airlines are not looking at profit or loss but survival or exti...
- Resurgent Bata India gets expanding at break-neck speedThe Bata story offers a preview of the fluctuating fortunes of old-time companies in the days before and after the Indian economy was opene...
- How KFC & McDonald's plan to target each other in IndiaThe world-famous bucket vs burger fight has come to India. KFC and McDonald's are targeting each other's strategies.
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