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SHUBHAJIT SEN
Micromax launches Unite 4 & Unite 4 pro smartphonesMicromax will strengthen support for regional languages on its devices and is launching two new smartphones supporting 12 Indian languages.- Lixil group to invest US $65 million on new plantThe statement added that Lixil, which has completed the acquisition of Sentini Sanitarywares, will be renamed Lixil India Sanitaryware.
- Shubhajit Sen steps down as Micromax CMOSen will be replaced by Shubhodip Pal, who has been instrumental in brand development for Micromax at various stages, as CMO and COO for th...
- Micromax, Flipkart to co-develop phones for sale on e-commerce siteThe phones branded Evok are likely to hit the market next week. Micromax is targeting a price segment that accounts for about 50% of the ma...
- Micromax aims to sell 6 million Bharat handsetsWhile Bharat 2 is going to be launched in about two weeks, Bharat 1 will be launched post the launch of Bharat 2. The company will also com...
- Micromax customers quite cash-less; sales down 30%Micromax’s distributors have also seen a 15-18% decline in sales. The handset vendor is offering higher credits to distributors to help cop...
- Sales down 25-30% post demonetisation, says MicromaxAccording to various reports, the government's demonetisation drive and the cash crunch that followed has hit sales of mobile handsets, inc...
- Micromax,Panasonic partner RJio for free voice, data serviceReliance Jio, which is expected to roll out commercial services in the coming months, has similar offers running in partnerships with Samsu...
- Micromax eyes 40% growth in 2016-17; beefs up online strategyDomestic handset maker Micromax aims to grow its sales by 40 per cent by March next year as it ramps up its product portfolio and increases...
- Micromax Launches Canvas Xpress 2: Cheapest octacore smartphone for Rs 5,999The dual SIM smartphone also has Cirrus Logic Wolfson Stereo DAC for optimized audio output.
- Micromax launches Rs 699-phoneMicromax has unveiled two new low-cost devices, with prices starting at Rs 699, as it targets consumers looking for affordable devices as b...
- Micromax appoints Shubhajit Sen as new chief marketing officerBefore Micromax, Sen served as the executive vice president – marketing of Glaxo Smith Kline Consumer Health Ltd, for 21 years.
- GSK re-enters oral care market with SensodyneSensodyne, GSK's biggest global brand with an annual sales of $750 million, has close to a 10% share of the US toothpaste market.
- GSK Consumer Healthcare enters Indian toothpaste marketFMCG firm GlaxoSmithkline Consumer Healthcare today announced its entry into the Indian oral care market through its global toothpaste bran...
- GSK to invest Rs 300 crore in Horlicks relaunchPackaged consumer goods company GlaxoSmithKline Consumer Healthcare (GSKCH) said it would invest over Rs 300 crore on repositioning origina...
- Glaxo bakes plan to enter premium cookies marketGlaxoSmithKline Consumer Healthcare is gunning for an even lavish spread by entering the premium, highmargin biscuits and cookies category.
- Horlicks pins its hope on AshaHorlicks is for the first time tapping the bottom-of-the-pyramid with a new sub-brand-Horlicks Asha.
- GlaxoSmithKline to expand its Horlicks brandGlaxoSmithKline Consumer Healthcare is planning to extend its Rs 1,200-crore flagship brand Horlicks into 8-10 new product segments over ne...
- GlaxoSmithKline to launch up to 12 products this yearFMCG firm GlaxoSmithKline will this year introduce around 10-12 products, including some from the international portfolio of its parent com...
- Horlicks aims Rs 50 crore sales from BiscuitsFMCG major GlaxoSmithKline Consumer Healthcare expanded its portfolio by launching biscuits for toddlers.
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