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SHOUMYAN BISWAS
Churn on: Tata Digital loses another senior executiveSubramanian was formerly travel firm Cleartrip's head before joining Tata Digital in November 2021. He is considering setting up his own ve...
Tata Digital to rejig top deck, hires new CEO to steer CliqPost Mukesh Bansal exit, another senior executive Shivcharan Pulugurtha has left the company.
Byju’s troubles mount as board members, auditor Deloitte resign; Tata Digital rejigs top brassOn Thursday evening ETtech first broke the story of three of Byju’s key board members resigning. Soon after Deloitte, the edtech’s statutor...
Ex-WhatsApp Pay India head in talks to join Tata DigitalMeanwhile, two senior executives hired by Mukesh Bansal exit firm in less than a year.
Battle of super apps: Tata Neu tries to grow up after difficult birthTata Neu’s birth has not been easy. Not only was it delayed, consumers flooded social media on launch day (April 7) with complaints that Ta...
Tata Digital snags top ecomm execs, eyes online travel, home service businessesScripbox founder and CBO, senior execs from Flipkart, Udaan, Blinkit, joining salt-to-software conglomerate
How brand debt plays a significant role in an organisationAs an organisation grows bigger, there are many voices that impact a brand’s choices. If not monitored well, this can quickly snowball into...
More top-level management churn at FlipkartThe latest round of reshuffle also includes the exits of fintech head Ravi Garikipati and chief marketing officer Shoumyan Biswas.
Amazon, Flipkart add star power to make their brands a hitAmazon, Flipkart have roped in A-lister celebrities such as Amitabh Bachchan, Alia Bhatt, Ranbir Kapoor as the battle for customers hots up.
Flipkart on rebranding route to get next 100 million customersThe company will continue to drive more usage among the existing 100 million users, who are present in metros and tier-I markets.
Flipkart stole the show although Amazon ran twice as many adsFlipkart has stocked up its inventory on televisions, smartphones and appliances expecting good pick-up in sales this week.
Kids are back at Flipkart for Big Billion Days eventFlipkart would spend more-or-less the same amount of money on marketing and advertising of the five-day BBD sale as last year, which is 40%...
Here On, All Of Flipkart’s Marketing Communication Will Be Themed On ‘Wishes’
Flipkart Agrees That Its Ads ‘Aren’t Working’
Flipkart plans to co-develop virtual fashion brand storesAs part of that plan, India's e-commerce poster boy is tying up with top lifestyle brands to roll out dedicated online brand stores, subset...