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SHIVANI HEGDE
Nestle's damage control act: Shivani Hegde comes back to rescue brand MaggiApart from meeting government offiicials and regulators, her tasks are expected to include overhauling consumer engagement in print, televi...06 Jun, 2015, 07.02 AM IST- Nestle chief Paul Bulcke says Maggi safe for consumption, says unfounded confusion over productThe Food Safety & Standards Authority of India said Maggi noodles had excessive lead content and the pack was mislabelled, doubts expressed...06 Jun, 2015, 06.03 AM IST
- What cos like Future Group, Piramal Healthcare, Dabur, PepsiCo, Nestle and others are doing to tap the Rs 30,000 crore slum economyIndian slums account for Rs 30,000 crore of spending. This is growing at 20-25% a year, but cos are yet to look at it in earnest.11 Oct, 2011, 10.11 AM IST
- How Maggi Pazzta, Fair & Lovely Max men's fairness cream & Parle's 20-20 cookie are threatening category leadersNormally, it would take years for a new entrant to establish, forget challenging the leader. But this new breed of challenger brands is dif...29 Jun, 2011, 06.56 AM IST
- Nokia, PepsiCo, Maruti, LG working harder to stay putBrands are finding it tough to hold on to market share, especially in categories with a high rate of innovation.10 Dec, 2010, 03.14 AM IST
- Connect with users not easy to replicate: Shivani Hegde, NestleNestle India’s general manager (foods), Shivani Hegde, however, feels competition will only benefit Maggi as they will help the market grow...06 May, 2010, 04.15 AM IST
- GSK, Nestle, Coca-Cola & Dabur top up effort to tap rural consumersConsumer product makers such as GlaxoSmithKline, Nestle, Coca-Cola, PepsiCo, Hindustan Unilever, Marico, Godrej and Dabur are rushing to th...11 Jan, 2010, 03.24 AM IST
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