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SHINSEGAE GROUP STARBUCKS
Starbucks Korea to shut 2,000 stores to teach history lessons to employeesStarbucks Korea is closing over 2,000 stores for mandatory history and social sensitivity training after a marketing campaign sparked outra...- Starbucks sees sharp drop in Korean sales after 'Tank Day' marketing backlashStarbucks Korea sales have dropped significantly. This follows a marketing campaign that caused public anger. The campaign was linked to th...
- US retail magic fails overseasWhen it comes to selling overseas, the strategies of American retailers don’t always translate.
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