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Rise of micro companionship: Social media 2.0 is changing the conversationIndia’s creator economy is branching out beyond short videos and livestreams, quietly building a parallel income stream around paid convers...- Social entertainment startup Eloelo raises $13.5 million from Play VenturesFounded in July 2020 by Saurabh Pandey, Eloelo offers live video and audio streaming combined with gamification and micropayments, allowing...
- For creators, regional apps are the gift that keeps on givingMid-tier creators are leaving Instagram and YouTube for regional apps like Moj, ShareChat, Rooter, Stan, and Eloelo to earn through virtual...
- Byju’s India CEO out; ShareChat valuation drops 60%Byju’s India CEO Arjun Mohan has resigned after just six months in the job. Founder Byju Raveendran will fill in the role for now. This and...
- Gen Z and millennials constituted over 70% of monthly active users on ShareChat this yearA total of 287 million audio chat room sessions were hosted in a month. Further, it said a total of 14 billion minutes of audio was live-st...
- Social-first content marketplace Pep secures $2.5 million from India Quotient, othersThe mobile-centric content marketplace, which was founded earlier this year, aims to democratise content across various formats and categor...
- TikTok copycats on a hot tin roof: why Indian short video apps have pivoted, merged or simply disappearedThe average monthly active users (MAUs) of these apps have declined year-on-year, and so have their app installs, according to data sourced...
- Interview | Focus is on profitability, growth at all costs never sustainable: ShareChat CEOThe Bengaluru-based firm, backed by Twitter and Snap Inc, has cut its cash burn down by a third compared to the same time last year, ShareC...
- ShareChat’s virtual gifting feature generates $50 million annuallyThe local language social media network, owned by Mohalla Tech, has over 180 million monthly active users in the country. It launched the i...
- Karnataka and Maharashtra top chattiest states in India: StudyMaharashtra landed at the second position. The state was followed by Tamil Nadu, West Bengal, and Telangana. The study evaluated every stat...
- Shots fired in BharatPe saga; Flipkart goes liveBharatPe’s controller Madhuri Jain, who is also cofounder Ashneer Grover’s wife, has sent a letter to A&M saying she is considering legal a...
- China's Tech Crackdown: The Great FallWe take a closer look at the fallout -- and the mind-boggling numbers -- from China's crackdown.
- Top 10 TikTokers signup with apps vying for short-video crownNine of the top 10 creators on TikTok, which democratised fame for small-town Indians, are now based in Mumbai
- Run outFrom Kangana Ranaut being permanently suspended from Twitter, to WhiteHat Jr withdrawing its defamation lawsuit and startups being roped in...
- 'Let's do a Clubhouse', India's startup leaders sayElon Musk's chat with Robinhood CEO Vlad Tenev triggered a stampede for Clubhouse. Now, the audio-only, and invite-only, social network is ...
- ETtech Morning Dispatch on Feb. 4, 2021: Twitter's legal jeopardy, Amazon India after Jeff BezosIndia warns Twitter over 'Farmer Genocide' hashtag. Jeff Bezos' exit won't mar Amazon's India plans. Clubhouse is gaining traction among In...
- Coronavirus infodemic in its second stage: Fact checkersIn India, fact-checkers tell ET, the coronavirus infodemic is now in its second wave of sorts (the first one was China-focused in January),...
- TikTok, TikTok! A Chinese bomb in Indian app spaceWith risqué humour and raunchy content, video apps pose a big risk for pre-teens & adolescents.
- How startups are building business models around challenges posed by smaller marketsEntrepreneurs are realising there is huge untapped potential in India’s many underserved markets and are coming up with technology and busi...
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