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SHANTANU SIROHI
Brands may pull back from advertising on Twitter amid company's face-off with government"Brands will have to be very careful now and they will hedge their bets. Companies move away from advertising on the platforms which are un...
Digital ad spends likely to get a big boost this festive seasonWith e-commerce driving consumption in Covid times, digital advertising spends are likely to see a significant uptick this festive season.
Brands hit Like button for social media ads this IPL as India's biggest sports event goes digitalET had reported on September 3 that broadcaster Star India could get more than ₹2,000 crore in advertising revenue from the 13th season of ...
Digital ad spends on IPL to go up by atleast 20 percent this year: AdvertisersSpends will also go up because IPL coincides with the festive season this year, which anyway constitutes for a considerable share of any ma...
Advertisers don't expect a dent in Facebook ad spends in India post hate speech controversyMedia planners and advertisers do not expect the recent political controversy around the WSJ report to contribute to a dent in ad spends on...
10 years of IPL from the lens of TwitterAccording to Madani, IPL is the standalone property in India that tends to do conversations at this level.
5ideas to fund 40 start ups in next 3 yearsSeed-fund provider 5ideas aims to work with 40 technology start-up ventures in the next three years and assist budding entrepreneurs in "sc...