Navigating the Modern Marketing, Branding & Advertising Landscape: Current Trends and the Path ForwardThe modern marketing, branding, and advertising landscape is continually evolving. To thrive in this ever-changing environment, it's vital ...
Everything edible: From stuffed camel to barazushi, mega one-pot meals have been staple food fantasy across culturesThroughout history, food fantasies have been a refuge for those seeking a respite from oppression.
ChatGPT may increase spam, why not try a paywall for your email?Microsoft Corp. and Salesforce Inc. are not helping matters by plugging ChatGPT into their email tools, making spray-and-pray email campaig...
10 Best Marketing Books of All TimeRegardless of how seasoned a marketer you are, you can always learn something new from those who have walked the same professional path. An...
A day in the life of a marketing leaderVeda’s career journey has seen him in leadership roles in multiple disciplines from product to digital. But, Marketing, for him, was a shee...
Nearbuy co-founder feels books are best way to learn from other’s mistakes; shares 3 unusual reads for every business leaderAnkur Warikoo shares three books that have shaped his mindset.
Using human emotions in marketing, with the help of AIA combination of EEG, facial expression analysis and eye tracking promises to understand a consumers subconscious response, decode cognitiv...
Short form content in digital media offers opportunities for brandsInteractive content is finding its way into the world of short-form content in a very fascinating manner.
Narayana Murthy gets support from US experts, thinkersMurthy on Sunday had said that in a poor country like India, every senior management person of an Indian corporation has to show self-restr...
How to ensure your job is secureThe secret to being successful and secure in a job is to be the person whose approach and contribution to the team and employer exceed thei...
The Holy Grail of starting up – a memoWhen starting up, the first thing to assess is the need, and the likelihood of a partner. Once that is evaluated, the next step is finding ...
A look at the top selling books on Flipkart in New Delhi and MumbaiThe top genres that book lovers read in February were business and Indian writings.
ET Awards 2015: Piyush Goyal wins Business Reformer awardA rare combination of a chartered accountant, lawyer and an investment banker, Piyush Goyal has brought coal, power sectors to life.
Crowdfunding: By the people, for the peopleThe sharing economy will be new branch of finance that will be truly democratic. As the crowdfund campaign for Greece says, it will be by t...
24 popular business books summarized in one line eachBelow, you’ll find nuggets of insight from game-changing executives, hard-charging startup founders and ground-breaking researchers. It’s a...
How to make a flawless office presentationDo you get clammy hands and cold feet at the thought of making an office presentation? Here are the other things you can focus on to make a...
- Netting business: Blogging bug bites busy CEOs
Cognizant has set up an internal blogging system called 'Channel One' and top executives from Infosys to Adobe post their blogs here. Tips ...