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SET WET DEODORANTS
KKR in talks to pick up 53% stake in Vini CosmeticsVini Cosmetics’ existing investor WestBridge Capital threatens to scuttle KKR & Co.’s plans, as it doesn’t want to sell stake but instead b...- TPG, Advent among PEs eyeing stake in Vini CosmeticsSmelling A Deal Maker of Fogg deodorant looks to raise up to $200 million at $1.2-billion valuation; Sequoia Capital and founders expected ...
- Vini, Vidi, Vici: WestBridge may take majority control of Fogg-maker Vini CosmeticsWest-Bridge Capital is in talks to pick up 30% more in Vini Cosmetics from Sequoia, promoters.
- Vini Cosmetic’s Darshan Patel turns mentor for ex-Torrent Pharma’s ED Ruchir Modi’s start-up -Puro WellnessResponding to an ET’s email Ruchir Modi, founder Puro Life, confirmed the development.
- Marico creates Rs 104 cr impairment charge for investment in youth portfolioIn 2012, Marico had acquired personal care brands such as Set Wet and Zatak, and hair lotion brand Livon from Reckitt Benckiser which the c...
- WestBridge may infuse Rs 900 crore in Vini CosmeticsAt Rs 4,000-cr valuation, WestBridge will get a 22.5% stake in what could be the largest investment in a privately held FMCG player in Indi...
- No more sexy, swooning women in adsThe 'Axe Effect' advertisements, with pouting and skimpily clad women doing anything for male attention, will disappear from screens soon.
- Vini Cosmetics promoter Darshan Patel plans to raise Rs 400 crore to fund buyoutsPatel is one of the three brothers who managed Paras Pharmaceuticals that had OTC brands like Itch-Guard, Krack, Moov and personal care bra...
- Marico relaunches Set Wet deodorants with Ranveer SinghSet Wet was acquired by British consumer goods company Reckitt Benckiser in 2010 before landing up with Marico in 2012.
- Marico to revamp strategy for youth portfolio; eyes 20 per cent growthThe company, which sells youth brands such as Set Wet, Zatak and Livon in hair care and deodorant categories, is focussing on innovation to...
- Paras ex-promoters return to offer more personal care productsDevendra Patel has launched Layer’r brand of perfumes and deodorants, following the footprints of his brother, Darshan, who launched Vini C...
- Marico to use Paras' Set Wet, Zatak and Livon to target youth marketMarico, which has been selling brands such as Saffola and Parachute oil primarily to middle-aged consumers, wants to piggyback on Paras' po...
- Fragrance industry to cross Rs 10,000 crore in next 3 yearsThe Indian Fragrance Industry, which is growing at a CAGR of 40 per cent, is likely to reach a figure of Rs 10000 crore by the year 2015.
- Vini to invest Rs 40 crore in food supplementsFormer Former Paras Pharma co-founder Darshan Patel will launch nutraceuticals in the Indian market by 2012-end.
- Reckitt Benckiser expects India to be largest market in 3-5 yearsReckitt Benckiser today said it expects the Indian operations to become its biggest market globally in terms of revenue in the next 3-5 yea...
- Marico buys Paras personal care brands from Reckitt BenckiserMarico has bought the personal care business of Paras Pharmaceuticals from UK consumer goods giant Reckitt Benckiser, edging out Emami.
- Emami, Marico, Wipro eye Paras Pharma's Rs 100-crore personal care business from Reckitt BenckiserEmami, Marico and Wipro Consumer are in the final lap to acquire Paras Pharma's 100-crore personal care business from Reckitt Benckiser.
- Wipro, Godrej, Dabur may bid for Reckitt India unitAll three prospective bidders are yet to receive an information memorandum from Reckitt Benckiser specifying details of the sale process.
- HUL, Garnier, Nivea, Emami vie for pie of men’s grooming marketAnshul D can tell the difference between a mohawk styled with hair wax and another spiked with gel.
- Do or Deo: Unilever smells big biz in AsiaIn the New World Odour, Asia smells the worst, says Unilever, suggesting it's time we Asians did something serious about it. Keeping custom...
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