After facing a phase of uncertainty that the aggressive entry of Patanjali brought to oral care markets, established players in the space h...

The market is fast moving from generic all-in-one toothpastes to more need-based offerings such as whitening, mint & herbal flavours, and t...

Colgate's exit market share in 1Q20 has dipped below 50 per cent, a 10-year low.

Colgate’s overall share fell 210 basis points to 49.4% in year-to-March after key brands — Colgate Dental Cream, Active Salt and Cibaca — l...

Cibaca Vedshakti seems to be aimed squarely at the Baba Ramdev led Patanjali, which has challenged the multinational’s dominance.

Aggressive growth of Baba Ramdev’s Patanjali Ayurved in the oral care segment has made market leader Colgate-Palmolive take note for the fi...

The Indian unit of the world's largest consumer products company has so far managed to corner only about 1% of toothpaste market - less tha...

Experts feel sensitive toothpaste segment hit the mark initially but consumers switched to regular ones after early trials.

Big players in the oral-care space also wooed consumers with value-added products that offer extra benefits at a small premium to the basic...

With its 'Visible White' variant, where Colgate-Palmolive claims to offer whiter teeth in just a week, the company joins HUL's Pepsodent an...

White toothpaste share falls below 50 pc for the first time; value-added oral care pie grows fastest in more than a decade.

Just two years after its launch in the country, Sensodyne has overtaken Colgate Sensitive to become the top-selling sensitive toothpaste br...

Unlike most virtual monopolies that typically have few competitors - think Google in internet - Colgate's rise has been in a highly competi...

GlaxoSmithKline Consumer Healthcare (GSKCH) is planning to focus on the breakfast and snack segment as its next growth drivers in India.

Colgate-Palmolive (India) has upped the ante to protect its turf in this small but growing segment of the Rs 2,700-crore toothpaste market.

Sensodyne, GSK's biggest global brand with an annual sales of $750 million, has close to a 10% share of the US toothpaste market.

FMCG firm GlaxoSmithkline Consumer Healthcare today announced its entry into the Indian oral care market through its global toothpaste bran...