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SEAGRAM BRANDS
New ‘Be Remembered for Good’ brand campaigns celebrates changemakersSeagram’s 100 Pipers Travel Gear launches a new campaign, 'Be Remembered for Good,' featuring champions of positive change. The initiative ...
Coca-Cola, Pernod Ricard among top 5 TV advertisers for ICC World Cup 2022In terms of categories, ecommerce-gaming ranked number one in terms of TV advertising, followed by the soft aerated drinks category, cellul...
Sazerac raises a toast with John Distilleries stake buySazerac has acquired the 20% stake that private equity investor Gaja Capital still held at a valuation of 1,000 crore, said people aware of...
Big brands under ASCI scanner for misleading ad campaignsASCI upheld complaints against 82 campaigns in June for misleading ads, including those of Flipkart, Uber, Snapdeal, Vodafone, L'Oreal, For...
Lowe Lintas bags Pernod Ricard's croreeative account"Lowe Lintas, Delhi will be the second agency to work on the wide portfolio of brands of Pernod Ricard in a dual agency format in the count...
Royal Stag ropes in Ranveer Singh and Arjun KapoorBollywood actors Ranveer Singh and Arjun Kapoor are new brand ambassadors of Royal Stag.
- Shahrukh Khan roped in as ambassador for Royal Stag
Shahrukh will work in tandem with his fellow Bollywood actor Saif Ali Khan, who has been its brand ambassador for the last several years, t...
Joseph Tripodi on how a stint with Absolut Vodka made Coke more fizzyAt Seagram, apart from working on the Absolut Vodka ads, he learnt that you don't need big budgets to create great work.
- Diageo plans to launch local brands in India
Diageo, the world’s largest maker of alcoholic drinks including Johnnie Walker whisky and Smirnoff vodka, plans to launch some local brands...
- Tamil Nadu clears road for Diageo's bottling operations
Tamil Nadu government has cleared decks for world's largest spirits marketer Diageo to start bottling in state, making it first MNC drinks ...
- Vangal in talks to acquire Radico Khaitan brands
Serial entrepreneur Ramesh Vangal, who steered Pepsi and Seagram into India, is back in the M&A ring.
- Pernod Ricard: Joining the great Indian white spirit war
Groupe Pernod Ricard’s acquisition on Monday of Absolut vodka will help the French drinks giant turn around its fortunes in India’s rapidly...
- Mallya plans to roll out Whyte & Mackay's value brands
Vijay Mallya’s Whyte & Mackay acquisition story was anchored on peddling Scotch to the large Indian whisky consuming market. Kingfisher Dri...
- Australian cricketers too risky for advertisers
Bhajji may be in but Indian marketers and advertisers associated with the Aussies seem to distance from Ponting and his men. Brand Crickete...
- Pernod Ricard, Fortune share Domecq India ops
Fortune Brands company Beam Global has taken over Allied Domecq India’s bottling facility in Behror (Rajasthan) along with the entire Allie...
- Seagram to roll out locally made wines
The Indian arm of global wine & spirit major Pernod Ricard, has decided to roll out brand new wines produced in India from November.
- Mohan Meakins seeks JV partner for beer
Mohan Meakins, one of the oldest liquor companies in India, is in joint venture talks with a number of Indian and foreign brewers.