Is this generation, in its zeal to live life to the fullest, throwing caution to the wind? Can overspending and not planning for the future...

Innovations are necessary to give newness to the consumer in this category, which is normally hidden from public view at a majority of reta...

The latest TV commercial of PepsiCo's flagship salty snack brand Kurkure asks viewers: Kuch bhi crunchy milega toh khaoge kya?

While the jury may still be out over which brand can give you best fairness, for the time being, it seems HUL has been ambushed in its own ...

Hindi translations from the pulp fiction producer to hit shelves this month; Tamil, Malayalam and Marathi to follow soon

“If you want housewives to fall in love with brands, then brands have to fall in love with housewives,” says Jagdeep Kapoor.

While over 95% of the pre-paid market is low margin, the post-paid segment with high ARPUs is the way forward for telecos.

Inkaar, Sudhir Mishra's latest film, may have failed to set the box office on fire, but it has created quite a flutter in the advertising w...

Experts say it's a smart move by Airtel at a time when young consumers are increasingly seeking mobile apps to filter the data clutter and ...

It is an extension of Coke's 'Ummeed wali dhoop, sunshine waali aasha' campaign rolled out in Dec 2011, to believe in a better tomorrow.

Several brands are replicating TV commercials on ground or mixing their mass media promotions with direct consumer-engagement activities to...

Tight marketing budgets coupled with an opportunity to tap into young consumers have compelled marketers.

The cola companies have their reasons for leaning on these smaller brands, the biggest amongst them being the regional nature of competitio...