“If I can sell online, demand will go up,” says the grey-haired artisan, one of the last living custodians of a skill that uses gummy, colo...

Bengal is trying to make the silk a high fashion fabric that would not just save Baluchari from becoming extinct but also get the silk weav...

This will be regardless of whether saris have undergone processes such as “embroidery, stitching of lace and tikki and stitched with two or...

As prices of raw silk and silver have shot up, expect a price shock if you are in the market for a Kanchipuram silk sari.

“We are unable to keep the prices at their current level,” confirmed Kuppuswamy Chetty of Nalli Silks, one of the oldest retailers of silk ...

A bunch of e-retailers has not just revived the market for handlooms but catapulted it to luxury status. Be it khadi or Kota traditional is...

“With youngsters not willing to learn the art, in the next five years we can foresee closing down Dhaniakhali productions all together,” sa...

From garages in Mumbai to sari shops in Varanasi, thousands of manufacturers & traders today tap a rapidly growing online retail market in ...

Arvind Sharma, ex-Leo Burnett honcho launched Indiasarihouse.com along with Amit Gaur, GM accessories & global sourcing, at online retail f...

Take the ‘home state’ of the taant sari, West Bengal. In 1982, there were 8,052 power-looms in the small-scale sector with the number of wo...

Many of these retail brands have been fiercely traditionalist till recently, swearing by touch-and-feel sales and investing in the personal...

Myntra has partnered with close to 100 sellers from the four cities and plans to expand this to over 1,000 retailers in the next 10-12 mont...

The nearly five-decade-old family business, managed jointly by eight brothers, now wants to expand beyond home, to southern states initiall...

A clutch of entrepreneurs is spinning a new tale for Bengal handloom — and there is everything from minimalist scarves to trendy jamdani on...

The company has roped in designer Masaba Gupta, daughter of actress Neena Gupta and cricketer Viv Richards, as Satya Paul's fashion directo...

Home grown silk and jewellery players, who were hoping that the wedding season would give a fillip to sales, are a disappointed lot.

Of late the concept of what constitutes formal wear for women at B-schools has globalised.