Brands' innings with king Kohli likely to continueKohli fronts for close to 30 brands and his annual earnings from endorsements were estimated at Rs 178.77 crore in 2021. The labels include...
17 Jan, 2022, 06.54 AM IST
27th Sports signs commercial rights deal with global T20 cricket event RSWS; first mega project of the $100 million sports fundThe Road Safety World Series features cricketers such as Sachin Tendulkar, Brian Lara, Virender Sehwag, Yuvraj Singh, Sanath Jayasuriya, Br...
07 Jan, 2022, 10.16 AM IST
My11Circle picks up title sponsorship of Lanka Premier LeagueScheduled to kick-off on November 26; the 15-day league will see five franchisees playing a total of 23 matches at the Mahinda Rajapaksa In...
17 Nov, 2020, 07.25 PM IST
My11Circle picks up deal worth Rs 15 crore as Lanka T20 Premier League's title sponsorInternational cricketers competing in the tournament include Chris Gayle, Shahid Afridi, Shoaib Malik, Lasith Malinga, Angelo Mathews and I...
17 Nov, 2020, 01.13 PM IST
MS Dhoni's 11-year innings with PepsiCo ends, Virat Kohli the new iconDhoni's association with PepsiCo dates back to 2005. 'Oh Yes Abhi' and 'Change The Game' were among the company’s biggest campaigns that fe...
29 Aug, 2016, 03.39 PM IST
Cricket board charts plan to keep fake sports management firms at bayAgents who crack six-digit business deals for India's star cricketers are set for a major shakeout, with the country's cricket board planni...
05 Jun, 2013, 05.50 AM IST
Will Sachin Tendulkar's retirement from ODI cricket diminish his brand value?Marketing experts say Tendulkar's retirement may dilute his image and discourage cos to employ him as their brand ambassador.
24 Dec, 2012, 02.01 AM IST
Brand Dhoni sorely needs a makeover to keep alive the interest among India's youthDhoni has entered the super-rich league of athletes thanks to his huge appeal to brands. But he sorely needs a makeover to keep alive the i...
24 Jun, 2012, 01.32 AM IST
- Vijay Mallya takes dig at Harbhajan on Twitter after withdrawing McDowell’s No 1 Platinum advertisement
"Come on Bhajji bhai- make it large - India has to win this test. Good luck my friend. Give them Doosra Large," the liquor baron wrote on T...
01 Aug, 2011, 03.34 AM IST
Harbhajan Singh slaps notice on Vijay Mallya's UB SpiritsHarbhajan Singh and MS Dhoni, close friends and till recently 'bleeding blue' together, find themselves at crossroads in a legal tangle.
24 Jul, 2011, 06.20 PM IST
- Vijay Mallya's United Spirits withdraws McDowell's No. 1 platinum whisky brand commercial spoofing Harbhajan Singh
A statement issued by UB group said: "We are very closely involved with and have a significant stake in cricket and would never disparage a...
23 Jul, 2011, 12.40 PM IST
Brand endorsement rates of Sachin, Yuvraj and co likely to hit new highsA multinational, which uses only Bollywood stars in commercials, is willing to splurge up to Rs 6 cr a year to rope in a cricketer from Tea...
04 Apr, 2011, 08.04 AM IST
- Dhoni signs Rs 200-cr deal with Rhiti Sports
After a pitched battle for India's most prized cricketer, Rhiti Sports bags MSD in a Rs 200-crore, 3-year deal. In pics: Dhoni weds Sakshi ...
13 Jul, 2010, 03.00 PM IST