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Gaming platform WinZO signs principal sponsorship deal with 2 PKL franchisesCapturing the Indian sentiment and a huge audience outside the periphery of mainstream sports such as cricket, WinZO inked this partnership...- Development at grassroots must for sports to grow in India: VVS LaxmanHe also pointed out that parents in India are still not open about their kids taking up sports as a career option.
- Akshay Kumar joins hands with Pro-Kabaddi League franchise Bengal WarriorsWith the new partnership, Bengal Warriors hope to bring in a breath of fresh air and positivity packed with a stronger team.
- Acche din: Despite mixed economic data, consumer spending expected to hit a record this festive seasonThe stock market is flat and the broader economy lags too, but that has not deterred consumers from spending. Marketers too are eyeing reco...
- Pro-Kabaddi stakeholders upbeat on making money from season 2More than 435 million people — including a significant number of urban, affluent Indians and women — watched the month-long tournament on t...
- Brands like M&M and Future Group bet on Pro Kabbadi League for rural pushThe Pro Kabaddi League has given a glamorous makeover to the rustic Indian game played mostly in the hinterland, has also given brands an o...
- ‘Small ad firms more connected to the ground’Big changes in the advertising and marketing environment, as well as disruptive technology, means the ad business needs reinvention.
- Big Bazaar helps Tata Motors drive Nano salesIndustry officials say Big Bazaar has already sold more than 450 Nanos since the experiment began a month ago. That is over 5% of Nano sale...
- Retailers pitch for loyalty in tough timesAt a time when consumer spending is on a decline, leading retail chains are either expanding or restructuring their loyalty programmes.
- Future Gr aims Rs 900-cr sale from month-long shopping bonanzaKishore Biyani-promoted Future Group is aiming to clock sales of around Rs 900 crore from its shopping fair, 'The Great Indian Shopping Fes...
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