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SAMSIKA MARKETING
While celebrity-branded products are raking it in globally, why are big bucks evading brands of Indian stars?Global celebrity brands like Fenty Beauty and Air Jordan shoes have been very successful in India. However, Indian celebrity brands often f...- HUL’s call forces rivals to look at similar moveEven beyond the FMCG sector, matrimonial website Shaadi.com has reportedly stopped asking users to declare the colour of their skin in thei...
- L’Oreal smartly ambushes 'Rs 5 crore challenge' campaign for Fair & Lovely creamWhile the jury may still be out over which brand can give you best fairness, for the time being, it seems HUL has been ambushed in its own ...
- Second coming: Bollywood moms are all the rage on brand street“If you want housewives to fall in love with brands, then brands have to fall in love with housewives,” says Jagdeep Kapoor.
- Advertisers increasingly tuning in to old Bollywood hit songs to stand out from crowdThe ad space on television today is cluttered with a slew of brands bombarding the viewers with advertisements using Hindi songs.
- Brand Apple that people crave to ownIn India, Apple started taking baby steps with the launch of the iMac. Then came the iPhone which brought some momentum.
- Micromax latest to join likes of HUL, Dabur and UB to opt to tease rival products with potshot advertisingWhile experts find the ad smart and witty, some say it sidelines the Micromax brand and draws attention to iPhone.
- 'Pappu' connects with consumers; becomes darling salesman for marketersFrom chocolates and toothpaste to mobile games and spare parts, the affable Pappu has become a darling salesman for marketers.
- SRK, Dhoni, Ravi Kishan do wonders for chyawanprashDabur's Rs 400-cr segment grows 25% in 2010 after single-digit growth for several years.
- New Zandu Balm ad to encash popularity of Dabangg's song Munni badnaamEmami is also planning to rope in Malaika Arora Khan, who played Munni, as brand ambassador for Zandu Balm, said a senior company official.
- Bollywood laps up regional marketing strategyMainstream Indian film industry is making some serious efforts at segmentation based on a regional marketing strategy.
- C-class markets emerge as new hot spots for India IncScattered across the country and transcending the ‘India versus Bharat’ divide are markets like Dharavi in Mumbai, Karad and Patan in Gujar...
- Consumer goods, services buck trend of soaring pricesThe cost of a range of consumer goods and services have bucked the trend of soaring prices over the last 10 years, an ET study find. War on...
- Retail franchising expects to grow two-fold in 5 yearsThe concept of retail franchising has picked up substantially and is expected to witness two-fold growth annually over the next five years....
- 50% of malls may shut down by '10, hype to go: ExpertsRetailers, especially in the food and groceries business, would be the worst affected, say experts. Business Week in pics I CEOtoons I Week...
- ITC under pressure on personal frontA little more than a month into its long-awaited foray into personal products.
- Morning after, men try to find what's i-pillPharma major Cipla's toll-free helpline number on emergency contraceptives receives 300 calls per day, a good 40% of them from men. Investo...
- India Inc joins summer gold rushThis summer, marketers - from budget airlines and travel agents to cola biggies - are set to have a blast.
- IPO Success: It's the marketing, stupidIPO management seems to be fast catching on, with the “positioning” and “marketing” of an issue becoming as crucial to its success as the f...
- Foreign brands hook before they leapWhat do you do when you have to announce to the world at large that you and more importantly, your brand, have arrived. You get onto the ro...
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