Arun Pandey and MS Dhoni have been and continue to be business partners, spelling a high probability of conflict of interest for the Indian...

Domino’s, which moved to the online platform only last year, is already betting on India being the biggest market for its online sales glob...

Go through the following steps before, during and after your interaction to help bag the coveted job.

Cricket managers are the new kings of celebrity management business. Here is a look at some little-known people who handle the best of cric...

In a viral video doing the rounds on YouTube, Reebok has Harbhajan Singh practising a delivery technique that defies all laws of physics.

After tie-ups with retailers, designers are now striking deals with established brands or private labels to enter the pret-a-porter market.

Sports brand Reebok launches an exclusive campaign targeted to tap the burgeoning market for women's wear in India.

Brands are now weaving themselves into the movie script to ensure their presence is not lost on the viewers.

The in-film brand placement will also give Reebok a platform for its new line to be launched in August.

Media buyers are calling cricket ‘depressing for marketers’. Bollywood is becoming a far safer option.

When the Swoosh found its way to the uniforms of India’s cricketers through a surprise Rs 199-crore deal with the BCCI, the purists among t...