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Corporate giants, celebrities fuel India’s pickleball revolutionIndia's first franchise-based pickleball league, the World Pickleball League (WPBL), has seen substantial corporate and celebrity investmen...- Sony Sports Network to broadcast inaugural World Pickleball LeagueSony Sports Network secures broadcast rights for the inaugural World Pickleball League (WPBL) set to debut on January 24. Six teams will co...
- World Pickleball League ropes in Samantha Ruth Prabhu as owner of Chennai franchiseSamantha Ruth Prabhu became the owner of Chennai's World Pickleball League franchise, marking her entry into sports entrepreneurship. Focus...
- Sony Entertainment Talent Ventures India backs World Pickleball LeagueSony Entertainment Talent Ventures India (SETVI) has invested in the World Pickleball League, a new global professional pickleball league b...
- Sony Pictures Entertainment, Sony Music form JV; to co-invest with celebritiesSony Entertainment Talent Ventures India ropes in Vijay Singh as CEO
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