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RUFUS SHOPPING ASSISTANT
Adding AI to the shopping cartAI behemoths and startups are betting on shopping as the next frontier of growth. ET shops around the trends and road bumps.03 Feb, 2026, 08.13 AM IST- Tech giants like Google and Amazon want retailers to use AI everywhereBusinesses are rapidly adopting artificial intelligence across all operations. From sales to hiring, companies aim to leverage AI to enhanc...18 Jan, 2026, 11.11 AM IST
- Flipkart to launch SLAP, its conversational AI shopping assistantFlipkart will launch its new AI shopping assistant, Shop Like a Pro (SLAP), next week as a standalone app, replacing its earlier assistant,...15 Jan, 2026, 08.03 PM IST
- AI-assisted shopping is the talk of the holiday shopping seasonAlthough AI-powered purchases are in early stages, the shopping assistants and agents rolled out by the likes of Walmart, Amazon and Google...01 Dec, 2025, 09.30 AM IST
- AI-assisted shopping is the talk of the holiday shopping seasonAI is changing holiday shopping, with major retailers and tech firms offering smarter assistants that personalise recommendations, track pr...30 Nov, 2025, 04.29 PM IST
- AI is taking over Thanksgiving & Black Friday shopping: How to get tech deals even as tariffs drive prices upThanksgiving & Black Friday tech deals 2025: As Thanksgiving approaches, Americans are navigating a changed holiday shopping landscape. AI ...26 Nov, 2025, 11.01 PM IST
- As AI reshapes shopping, US retailers try to change how they're seen onlineMost of this holiday season's projected $253 billion in U.S. online sales will happen through website visits or standard online searches th...26 Nov, 2025, 04.55 PM IST
- Perplexity shopping bot not welcome at Amazon shopAmazon has ordered AI startup Perplexity to stop its Comet bot from shopping on its site, claiming it breaks rules and gives poor customer ...05 Nov, 2025, 12.35 PM IST
- Agentic commerce will transform shopping into personalised buying — brands must adapt fastAI agents are set to profoundly reshape commerce and retail, automating purchases and personalising recommendations. This shift to "a-comme...30 Sep, 2025, 06.22 AM IST
- AI personal shoppers hunt down bargain buysThe AI adjusts the clothing size to fit, accounting for how fabrics drape, according to Google head of advertising and commerce Vidhya Srin...29 May, 2025, 09.23 AM IST
- Amazon tests AI audio summaries for products, expanding tech giants' AI PushAmazon is trialling AI-powered short-form audio summaries on select product pages, offering key product insights from reviews and online da...22 May, 2025, 02.37 PM IST
- Honey, should I pick this one or that?AI shopping assistants promise to ease gift-buying stress. These tools, like Amazon's Rufus, answer product questions. They are trained on ...15 Dec, 2024, 11.20 PM IST
- Can AI chatbots make your holiday shopping easier?Retailers are employing AI chatbots to enhance customer service by helping shoppers find deals and make recommendations. Major companies li...02 Dec, 2024, 04.48 PM IST
- Amazon targets faster deliveries and buying with new techThe technology, which Amazon is calling Vision Assisted Package Retrieval, works by shining a green light on packages so that the deliverer...10 Oct, 2024, 12.53 PM IST
- Apple’s hiring drive; Zomato's new ticketing featureApple’s shift from China is driving a massive surge in hiring in India. Details on this and more in today’s ETtech Top 5.27 Aug, 2024, 07.54 PM IST
- Amazon launches AI assistant ‘Rufus’ in IndiaAmazon has launched AI assistant Rufus for customers in India, which will help shoppers get product recommendations, compare customer respo...27 Aug, 2024, 04.29 PM IST
- Amazon mulls $5 to $10 monthly price tag for unprofitable Alexa service, AI revampKnown internally as 'Banyan,' the project would represent the first major overhaul of the voice assistant since it was introduced in 2014 a...21 Jun, 2024, 03.55 PM IST
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