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RORY SUTHERLAND
Coronavirus: Despite disruption and confusion, Covid-19 may push societies to change attitudesCancelled flights. Crackdown on trade in wild animals. Mount Everest closed to climbers. Early impact in developed, high-consumption countr...14 Mar, 2020, 03.12 PM IST- Data may be the new oil but it's science & imagination that fuel advertising: Ogilvy UK bossRory Sutherland cautions against an over-reliance on data to gauge consumer preference.16 Jul, 2019, 11.54 AM IST
- "Advertising is neither science nor art; brands are using principles of decision science for years"A new way needs to be found to make brands the default choice – else most advertising will be reduced to costly signaling without much resu...27 Apr, 2019, 12.32 PM IST
- Cricket-Johnson slams day-night Ashes testCRICKET-AUSTRALIA/JOHNSON:Cricket-Johnson slams day-night Ashes test16 Dec, 2016, 08.34 AM IST
- UPDATE 1-Cycling-Road-Vuelta a Espana stage 13 resultsCYCLING ROAD-VUELTA A ESPANA/RESULTS (UPDATE 1):UPDATE 1-Cycling-Road-Vuelta a Espana stage 13 results02 Sep, 2016, 10.16 PM IST
- Anirban Lahiri will try to emulate Jeev Milkha Singh at Scottish OpenLahiri, who is now No. 51 this week, will also seek to emulate fellow Indian, Jeev Milkha Singh, who won the Scottish Open in 2012.08 Jul, 2015, 08.39 PM IST
- Unilever experimenting with crowdsourcing for adsLast week, Unilever unveiled its crowdsourcing activity to source consumer-generated advertising content.28 Apr, 2010, 12.26 AM IST
- 'It's classic India seen with new eyes'With three Lions in the bag, 2007 may just turn out to be India best performance at Cannes.19 Jun, 2007, 12.20 AM IST
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