Diageo’s alliance with United Spirits pays off as sales recoverDiageo will fully include the results of USL, in which it acquired a majority stake, from July 2 onwards, according to the UK-based company...
Diageo India posts 7 per cent decline in salesAccording to the UK-based company’s latest annual report, the Indian unit posted a 7% decline in reported sales for the year ended June 201...
Raft of launches, smart marketing pushing vodka sales in premium segmentSales of a few brands in the top-end segment actually grew 30-40% in the same period, an industry insider, who did not want to be named, to...
- USL prepares for a big push in energy drinks segment
United Spirits will invest over Rs 5 cr in next one year on promotions, to garner a 15% share in domestic energy drink market that stands a...
- Liquor industry undergoing ‘premium-isation’
Customers are raising a toast to premium brands as the cheap and cheerful ones stay firmly on the shelf.
- United Spirits targets 20% market share in Vodka segment
With a view to capture around 20 per cent market share in the premium Vodka segment in India Made Foreign Liquor category, leading liquor m...
- United Spirits eyes energy drinks to boost vodka sales
Vijay Mallya-led United Spirits Ltd (USL) is mulling foray into energy drink segment to add momentum to its vodka sales.