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RIN ADVERTISEMENT
In the 70th year of Independence, here is a look back at the long forgotten 1946 RIN Mutiny in MumbaiThere have been images of the 1993 Mumbai riots, many bomb blasts and the 2008 terrorist attacks. Yet the images of 1946 Royal Indian Navy ...
HUL's distributors in MP call for mass resignationHUL on Sunday put advertisements for the appointment of new distributors for its brands in all major cities in Madhya Pradesh. The company,...
HUL gets partial relief in Sebamed ad caseJustice BP Colabawalla, in his oral order, modified an interim order restraining USV from running advertisements that HUL alleged disparage...
Bombay HC grants temporary relief to HUL in ad spat with SebaMedFor HUL, India’s biggest FMCG company, the soap business accounts for roughly a quarter of its annual sales. It is the market leader in the...
Rohit Surfactants to launch mid-premium laundry brand Uni Wash to challenge HUL & P&G brandsThe new brand, Uni Wash, will be launched in the next 2-3 months and be priced similar to Rin and Tide, the company said.
HUL's ad compares prices of Rin & P&G's Tide, asks consumers to choose the better brand"The ad is totally factual and represents the price of two brands & helps consumers to make an informed choice," said an HUL's spokesperson.
P&G files complaint against HUL's latest Rin advertisementAccording to sources, P&G today filed a complaint against HUL with ASCI stating that "the advertisement is derogatory to Tide".
- McDowell's No.1 Platinum advertisement featuring MS Dhoni takes a dig at Royal Stag
Has ace spinner Harbhajan Singh made it large with Royal Stag? United Spirits has got his captain MS Dhoni to say what matters is being dif...
- DMA Yellow wins repackaging deal for Unilever's Rin
More than 10 branding agencies including Holmes & Marchant, Singapore and PI Global, London, were in the fray and each presented a design.
- Now, HUL files contempt plea against P&G
What started as a bitter laundry advertising war between arch rivals - Hindustan Unilever (HUL) and Procter & Gamble India (P&G) - has now ...
- P&G goes to court again; says HUL still playing dirty
The makers of Tide detergent have once again dragged Hindustan Unilever, which makes Rin detergent, to the court alleging that the rival wa...
- P&G files contempt of court case against HUL for Rin ad
The Rin-Tide face-off enters its next edition. This time, P&G has filed a petition for contempt of court against HUL in Kolkata High Court ...
- Rin advertisement stings Tide with high viewership
The verdict is out on the impact created by the controversial Rin television commercial — which directly compared Rin and Tide — on the aud...
- Comparison is the soul of advertising
The recent skirmish in the battle for market share between Rin and Tide, the big two detergent brands from the battle-scarred veterans in t...
- Tide turns: HC stays Rin ad
The Calcutta High Court on Friday restrained Hindustan Unilever Ltd (HUL) from beaming a controversial detergent ad with immediate effect.
- Tide Naturals contains no 'natural' ingredients: P&G
P&G says its low-priced detergent brand, Tide Naturals, contains no natural ingredients but only natural fragrances.
- Rin washes rivalry linen with Tide in public through new TV ad
Hindustan Unilever detergent fires first shot in possible battle by directly taking on P&G brand in latest commercial. How India's young pr...
- P&G edges out HUL in some categories
Hindustan Unilever (HUL), the market leader in various FMCG categories for several years, is ceding control to close rival Procter & Gamble...
- Target TRP: Reality doesn’t bite!
27 new reality shows this year is proof enough that viewers are tired of weepy saas-bahus.
- Reality rakes in for channels as TRPs trip on fantasy
As far as consumer trends go, if pink is the new black in colour, for general entertainment television channels (GEC) in India, the new pro...