RICHARD INGLETON
Premiumisation a trend we definitely see in India: Richard Ingleton, Global Chief Operating Officer, KantarBrands tend to take share from other categories. You have to look at how to get consumers to spend on your brand versus alternative categor...- Changing contours of market researchIngleton contends that in 20-30 years, market research will incorporate the use of artificial intelligence in a way that would be quite ind...
- Load More