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ET Exclusive: Instagram Edits turns one as it bets on feedback-led, simplified mobile video creationInstagram’s Edits app has completed one year as Meta’s evolving mobile-first video creation tool, shifting from a simple editor to a more c...- Trade talks are on in cordial atmosphere with US; farmer, MSME interest will be protected: Piyush GoyalIndia's Commerce Minister Piyush Goyal stated that trade talks with the US are progressing cordially, with New Delhi prioritizing the prote...
- Stage set for micro-dramas; WhatsApp’s monetisation bidInvestors are flocking to micro-drama startups as the next big thing in India’s content and entertainment industry. This and more in today’...
- With 200 million monthly users in India, Snap looks to shore up ad revenue: Apac president Ajit MohanThe social media firm is hiring a managing director, expanding sales team in the country.
- Instagram rolls back changes after backlashReels help Meta's photo, video sharing app cash in on TikTok ban in India; advertisers push for a lot more content on video format
- Ukraine-Russia war to lead to currency fluctuations, rise in energy prices and worsening of supply chain crisis, says industryThe country’s MSMEs, already reeling from the fallout of the pandemic, have enough reasons to be worried about the crisis. These small busi...
- Support Requests, Sensitive Content Control, and more: 10 features to stay protected on InstagramThe new features offer protection as well as greater transparency.
- Nagpur to New York dream possible because of new features: Meta India's Ajit MohanMeta India’s managing director Ajit Mohan talks about the company’s approach to attract creators and their role in developing the metaverse...
- Instagram Reels gets ads to help businesses reach 'greater' audiencesInstagram Reels ads will be full screen and vertical, similar to ads in the Instagram Stories feature, and will appear in between individua...
- Koo to make it easier to find hospital beds, plasma donors amid Covid crisisThe social media platform will allow potential plasma donors to sport 'badges' on their profile pictures for increased visibility, and a ne...
- Netflix goes TikTok-way, serves up 'Fast Laughs' feature on its iPhone appTapping the tab will launch a stream of funny snippets from movies, sitcoms and other shows.
- Instagram Lite testing extended to IndiaInstagram also announced the second version of ‘Born on Instagram' which is aimed at providing collaboration and mentorship opportunities t...
- Instagram is changing, and some creators are not happyInside the creator community, the claimed Instagram algorithm change seems to be an open secret. Part of pushing video creators has to do w...
- India very critical market for Instagram: Facebook India MD Ajit MohanDiscovery through Reels has been driving very strong follower growth for creators in India, said Facebook India head Ajit Mohan
- Instagram launches a Reels tab in India for easier discovery of short video contentEarlier this month, Instagram started testing a new tab to make it easier to discover Reels content.
- Instagram launches a separate Reels tab for users in India, says it's planning to integrate tools in futureReels was launched in India in July and India was the fourth country where Reels was available, after Brazil, Germany and France. In August...
- Fretting over salary component: ESOPs no more the catnip at ecommerce firms; execs make beeline to encash optionsAs ecommerce valuations peak, senior execs are making a beeline to the offices of lawyers & human resource advisers to find ways to encash ...
- Why tech companies are unable to sniff out the killer tablet that will smash open Indian marketNone of the tech cos know what to offer in a budget tablet that will make it a blockbuster. Will it have to shed its whimsy and become a fu...
- Centre steps in to arrest rising cotton pricesCotton continued to be bullish in the domestic market at Rs 28,500 per candy on Wednesday even as the Centre introduced yet another check t...
- Small BPOs 'all at sea' as undersea cable snapsMany small BPOs are battling major communication disruption, which has caused work to slow down and even come to a standstill. Trends of ne...
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