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Aditya Birla Fashion to now own and operate Reebok stores in select marketsLast year, ABFRL signed a long-term licensing pact with Authentic Brands Group (ABG) - the owner of Reebok - for exclusive rights to distri...- Reebok India says it expects license in a month or twosoon, perhaps, in one or two months from now.You never know.
- Adidas India aims at 1,000 stores by 2020Germany's Adidas AG, which sells Adidas and Reebok sports shoes and clothes in India is aiming at 1,000 stores under both the brands by 202...
- John Abraham is New Brand Ambassador of Reebok IndiaReebok India has signed Bollywood actor John Abraham as its new brand ambassador as the sportswear brand looks to revive its operations in ...
- Reebok India to open 100 'fit-hub' stores by early 2014Reebok will open 50 'fit-hub' stores in India which will be more than half of the 80 such outlets that the sportswear brand has at present ...
- Despite Hit, Adidas to revive troubled Reebok BrandAdidas said the fraud in India in 2011 made a dent of about Rs 1,500 cr, in its balance sheet for that year, much more than its last year's...
- Adidas gets a new MD, Reebok India a New LifeReebok India is bracing for revival under a new leader and perhaps investing in retail operations after being stung by a 870-crore fraud la...
- German sportswear major Adidas brings ex-China head Erick Haskell to lead India operationsAdidas group today announced a top management change in India with Erick Haskell, ex-COO of its China operations, coming in to head the bus...
- Reebok offers 30-50 per cent discounts ahead of switchover to new business modelReebok is offering deep discounts in a spat over the company's new business model that franchisees say may make business unviable.
- Reebok franchisees hold rally, ask return of investmentThe franchisees are asking the management of Reebok India to settle their dues for exiting from its dealerships.
- Enforcement Directorate books Reebok for retail sale in IndiaReebok India — now a subsidiary of the German sports goods-maker Adidas — has been booked by the Enforcement Directorate (ED) for alleged F...
- Adidas may shut 200 India stores in addition to the Reebok outletsThe option of shuttering the stores was discussed in US, in March, a few days before then India chief executive Subhinder Singh Prem was sa...
- Adidas plans franchise business model change for Reebok IndiaTo lower cost and ensure better accountability from its partners, Adidas is in the process of changing its franchise business model for the...
- Indian woman figures for ReebokReebok ties up with Cirque du Soleil, one of the world’s top entertainment companies, for a radical gym workout for women.
- Reebok India set to bring in ClassicsReebok India, in an effort to capture the fitness-inspired lifestyle clothing market, is bringing its global lifestyle brand 'Reebok Classi...
- Reebok to evolve as sports lifestyle brandReebok India will roll out lifesyle merchandise like jeans styled by cricketer M S Dhoni and Bipasha Basu collection.
- Reebok lines up Dhoni, Yuvraj & Bipasha for campaignsIn a bid to further expand its consumer base, Reebok has unveiled a new marketing and advertising campaign, 'Your Move', in India and abroa...
- Adidas, Reebok kickstart integrationGlobal sports goods companies, Adidas and Reebok, have kickstarted the process of integrating their resources in India, with Adidas’ $3.8 b...
- India keyes up for India runThe world may not be able to replicate Dravid’s cover drive but they sure can run between the wickets like him. With a little help from Ree...
- In India, it's a brand new wayWhat do you do when you are a leading MNC and want to tap into the Indian consumer market?
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