Aditya Birla Fashion adds 3% on licensing agreement to take over Reebok’s India opsThe agreement will involve Aditya Birla Fashion conducting the operations of international sportswear, athletic and lifestyle giant Reebok ...
15 Dec, 2021, 11.01 AM IST
Aditya Birla Group acquires India distribution and manufacturing rights for Reebok sports brandOne of the sources said Aditya Birla’s Madura Fashion & Lifestyle has acquired the rights from Reebok’s new owner Authentic Brands Group th...
14 Dec, 2021, 11.48 AM IST
Adidas to sell Reebok to US firm Authentic Brands GroupAdidas bought Reebok in 2006 but announced that it would offload the brand in February this year after struggling to lift the brand's fortu...
12 Aug, 2021, 09.53 PM IST
Adidas plans to divest Reebok brandGerman sportswear maker Adidas AG said on Tuesday it plans to divest the underperforming brand Reebok that it failed to revive 15 years aft...
17 Feb, 2021, 07.35 AM IST
Adidas-owned Reebok cleared to open own stores in IndiaThe move follows the government's decision to give similar approvals to Chinese smartphone maker Oppo and luxury goods retailer Louis Vuitt...
24 Oct, 2017, 09.00 PM IST
Reebok India set to tap Chandigarh regionReebok India, launched its latest flagship FitHub store in Sector 17, Chandigarh. The launch witnessed brand ambassador Kangana Ranaut.
28 Sep, 2016, 07.15 PM IST
Reebok turns around its Indian business, turns profitable after shift in strategyReebok was the leader of the Indian sportswear market, before a controversy over financial irregularities led to closing of all its shops i...
09 May, 2014, 04.26 AM IST
Reebok India ropes in Nargis Fakhri as fitness ambassadorReebok India today said it has roped in bollywood actor and fitness icon Nargis Fakhri as fitness ambassador for its women's category 'Stud...
19 Aug, 2013, 07.47 PM IST
Reebok makes a comeback as a premium fitness brandThe company plans to open 100 premium stores, called Reebok Fit Hubs, by March next to sell premium products such as shoes priced at Rs 12,...
11 Jun, 2013, 04.00 AM IST
Despite Hit, Adidas to revive troubled Reebok BrandAdidas said the fraud in India in 2011 made a dent of about Rs 1,500 cr, in its balance sheet for that year, much more than its last year's...
08 Mar, 2013, 06.37 AM IST
Adidas gets a new MD, Reebok India a New LifeReebok India is bracing for revival under a new leader and perhaps investing in retail operations after being stung by a 870-crore fraud la...
18 Jan, 2013, 12.09 PM IST
- Adidas plans franchise business model change for Reebok India
To lower cost and ensure better accountability from its partners, Adidas is in the process of changing its franchise business model for the...
02 May, 2012, 05.58 PM IST
- Reebok India plans 55 more Classic stores by year end
Footwear and apparel major Reebok is planning to open 55 additional stores of its exclusive lifestyle brand Reebok Classics in the country ...
25 Aug, 2008, 01.12 PM IST
- Reebok India plans 55 more Classic stores by year end
Footwear and apparel major Reebok is planning to open 55 additional stores of its exclusive lifestyle brand Reebok Classics in the country.
25 Aug, 2008, 01.00 PM IST
- Reebok to launch kidswear range
The story is no different at Reebok’s parent company, Adidas. The sports kidswear from Adidas, that has been present in India for almost th...
22 Nov, 2007, 12.56 AM IST
- Reebok scores a Goal with UTV
The in-film brand placement will also give Reebok a platform for its new line to be launched in August.
19 Jan, 2007, 01.31 AM IST
- India keyes up for India run
The world may not be able to replicate Dravid’s cover drive but they sure can run between the wickets like him. With a little help from Ree...
27 Sep, 2006, 12.48 AM IST