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REEBOK INDIA NEWS
Ola’s valuation slashed 35% to $4.8 billion; ONDC caps incentives for sellers, discounts may reduceLate-stage startups in India are hit by valuation markdowns, a trend which unfolds during all downcycles in technology. After Byju’s, Swigg...
‘RTB’ at the heart of Digital Marketing
Aditya Birla Fashion adds 3% on licensing agreement to take over Reebok’s India opsThe agreement will involve Aditya Birla Fashion conducting the operations of international sportswear, athletic and lifestyle giant Reebok ...
India is driving Puma’s global growth: CEOPuma operates 365 owned stores in India, and over the past three years, has signed up cricketer Virat Kohli, boxer Mary Kom, footballer Sun...
Endorsements are important but after game, says Hima DasThe 18-year-old sprinter from Assam made history when she won the gold medal in women’s 400-metre event at the IAAF World Under-20 Champion...
How Dave Thomas is getting Reebok back on track and pushing Adidas on a high growth trajectoryFor Thomas, who was appointed as India head in October 2014 and joined three months later, a crippling legacy ensured a baptism by fire.
Fitness, the new KRA for executives?While looks and body weight matters in aviation and hospitality sectors, the pressure to be in shape has entered the corporate world as wel...
The yoga-commerce boom in IndiaYoga has spawned a multi-billion industry in the US. now, the indian market for yoga-wear, accessories and studios looks set to bloom.
FDI, Wal-Mart & controversies: An eventful year for retailEven before its entry into multi-brand retail, the global chain Wal-Mart was grappling with various issues.
Adidas India confiscates goods from warehousesAdidas has confiscated goods from three of the four warehouses where it alleged that its former top executives had stashed products worth R...
- With the economy in intensive care, the India story is definitively over
Despite our huge demographic dividend, massive consumption demand and substantial market opportunities, global companies were showing an in...
Can Gillette tap into rural market and yet retain its value for urban consumers?Gillette's recent campaign with soldiers as brand ambassadors marks a big shift in market capture strategy. But can premium brands go mass ...
- US blacklists Indian exports again for using child labour
India has been blacklisted for the third consecutive year by the US government for engaging child labour in its garment export industry.
- NBA announces digital partnership with Times Internet Limited
The National Basketball Association and Times Internet Limited, a subsidiary of Times Group, announced a digital partnership to launch the ...
- Carrefour to open first Indian outlet by Nov
French supermarket giant Carrefour said on Friday it would open its first wholesale store in India by November
- Internet, mobile advertising startups to make best of downturn
As advertisers seek better returns on their spends, startups in Internet and mobile advertising are poised to make the best of the opportun...
- India Inc all set to lose Rs 163-crore
Marketing and media plans are being furiously reworked to salvage big spends around the World Cup.