The coming cola war: Can Reliance's Campa compete with Coca-Cola and PepsiCo?Reliance Consumer Products has reintroduced Campa Cola with a new campaign and competitive pricing. The brand, now owned by Reliance, aims ...
Celebrate the 2024 Paris Olympics with special deals and treats at top eateries. Here are some top optionsAlong with the 2024 Summer Olympics in Paris, restaurants are providing special discounts on food and drinks. A range of promotions, such a...
NASA shares rare lightning bolts spotted over the Himalayas. What causes these gigantic jets?NASA recently showcased gigantic jets over the Himalayan Mountains,. These jets, a new discovery, bridge thunderstorms with the ionosphere,...
PepsiCo stings Coca-Cola’s official World Cup sponsor tag with new adThe 'Nothing Official About It' campaign during the 1996 Cricket World Cup had stolen the thunder entirely from official sponsor Coca-Cola ...
Coca-Cola does not operate like a car company with once-a-year pricing. We follow a BPPC philosophy in beverages: Sundeep Bajoria“We address need states and there are eight or nine very important beverage need states. There is an opportunity for a kind of a beverage a...
The secret behind lustrous, enamel-coloured Rolls-Royce, Bentley, Bugatti hood ornamentsPorsche’s singular black horse came as a nod to the city of Stuttgart’s equine mascot.
How to revive brandsWhat are the rules of bringing back brands from the dead?
Ramesh Chauhan plans to comeback with a new range of fizzy drinksChauhan's strategy is simple - take on MNCs such as Coca-Cola and PepsiCo in the Rs 14,000-crore domestic beverage industry.
Astronauts capture a rare image of a giant red sprite from spaceA thunderstorm produces a sprite once or twice a minute yet each flash lasts only a few milliseconds. They're very hard to see from the gro...
- Advertisment body upholds complaint against Red Label, 8 others
Complaints against nine out of 14 advertisements, including those of Brooke Bond Red Label Natural Care were upheld for violation of code o...
Coca-Cola set to juice up soft drinks marketCoca-Cola is readying an extensive roll-out of products for this year.
- Pepsi rolls out $1.2-bn brand makeover
Pepsi has unveiled a new-look logo as part of a radical $1.2-billion (£700m) global brand revamp ahead of plans to launch its US brands-Mou...
- Coke dangles red carrot for mall rats
To influence its young consumers, Coke will soon launch its mall hangout space - Coke Red Lounge.