- Horlicks leverages YouTube's 'Skip Ad' option
The actual ad begins 5 seconds later by which time even if you decide to actually 'Skip Ad,' the brand has succeeded in conveying their mes...
Organisers of Goafest may try to bring all advertising agencies on boardSrinivasan Swamy, outgoing chairman of the festival and also CMD at RK Swamy BBDO, feels that the committee should engage with the entire f...
- Heard on the street
Four leading broking firms have taken a hit for funding front-entities of a Mumbai-based entertainment firm, whose shares tumbled in the re...
- Rejig time for Wadhawan Retail, appoints regional CEOs
WFRL is undertaking a format & brand perception study to evaluate whether the various formats should be unified under a single brand name.
- Wadhawan Retail to rejig management structure
Wadhawan Food Retail (WFRL), which has formats like Spinach and Sabka Bazaar in its portfolio, is on a recast mode.
- Buyout front: Wadhawan Food Retail bags S-Mart
While big-shot retailers like Wal-Marts and Reliances have drawn up grandiose plans to take a bite of India’s retail pie, their smaller riv...