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RATHINDRA BASU
From AB de Villiers to Elano Blumer - how foreign players help the sports leaguesInternational stars create a huge impact when you are trying to establish a product in the market for the first time or trying to revive a ...29 Jul, 2016, 02.39 AM IST- With Premier League kicking off, will top clubs find success in the Champions League?Starting this Saturday, the scoreboard will be reset to zero as England’s premier club teams go head-to-head bone-jarring clashes for socce...05 Aug, 2015, 05.05 AM IST
- Arvea T&D board approves name changeAreva T&D on Monday said its board has approved a proposal to change the company's name to Alstom T&D India Ltd.26 Dec, 2011, 07.56 PM IST
- With Messi and Djokovic big advertisers turn to non-cricket sports like soccer and tennisIn the past three years, TV viewership for sports like soccer, wrestling, tennis, car and bike racing has been growing at high double digit...16 Sep, 2011, 03.54 AM IST
- Brand Messi spells magic for top corporates like Hindustan Unilever, Bharti Airtel, Maruti Suzuki, Cadbury, Adidas, PepsiCo and Seagram tooKolkata has hosted soccer legends before, plenty of them. But Lionel Messi may just turn out to be perfect change agent in terms of footbal...03 Sep, 2011, 03.59 AM IST
- Set Max, ESPN in race to draw advertisers for IPL, World CupIPL is expected to generate more revenues for Multi Screen Media (MSM) which owns Set Max, both from sponsorships and advertisements.21 Nov, 2010, 03.32 PM IST
- Cricket World Cup: ESPN ropes in seven sponsors alreadyESPN is expected to rake in about Rs 700 crore from the tournament, which will have 49 matches. Media planners say that spot advertisement ...17 Nov, 2010, 01.56 AM IST
- India Inc CEOs draw bigger pay packets despite slowdownPay hikes were in the 33% range, just over twice their companies' profit growth. Top 10 Wealthiest CEOs | Firms using golden hellos, handcu...03 May, 2010, 03.47 AM IST
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