Firms, influencers dial down promotions to amplify Covid-related messages

In today's ETtech Morning Dispatch: Companies cut brand promotions in second Covid wave; Info Edge to offload Zomato shares; and Amazon to ...

Though there are tailwinds, many marquee names of India Inc are in no shape to start big investments.

M&C Saatchi was started by Lord Maurice Saatchi in 1995, after a fallout with the management at the famed Saatchi & Saatchi. The entity wil...

India's first crowd-curated eBook publishing platform has found a unique solution for promising writers struggling to get published - get r...

From breakfast cereals, appetizers, meals to beverages, Indians are gradually getting their platters filled with vitamins and minerals as b...

Why? Because of its perception as a kids’ drink and popularity of non-fizzy orange drinks such as Rasna and Tang.

A 50-strong contingent of senior management officials from industrial houses would promote Gujarat as investment destination.

Beverages can now rejuvenate you and boost your performance in the form of energy drinks, vitamin water, fortified milk and yogurt, and enh...

Rasna said it is looking at raising prices of products by up to 8 per cent as rising raw material prices are putting pressure on its margin...

Ms Bali followed up that act by acquiring Fonterra’s 49% stake in a dairy joint venture, that is being integrated back into Britannia Indus...

Booze is banned in Gujarat, but creative brains from the state will soon launch a national campaign to promote wine.

Food & beverage players are pitching the king of fruits as an indulgence in an attempt to attract a wider range of consumers.