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RAMPRASAD SRIDHARAN
Puma bets on pricier sneakers as India’s sportswear race heats upPuma India is focusing on premium products and key sports categories for growth. The company is shifting away from discounted business and ...- Rock and a brand place: Brands hit the right notes at live concerts, but is the hype worth the ROI?Brands are leveraging live concerts with high-profile marketing campaigns, including promotions and audience giveaways, to increase visibil...
- Brand Concepts partners with United Colors of Benetton to make travel accessoriesBrand Concepts Ltd, a fashion retail house for travel gear, handbags, and lifestyle accessories said it has partnered United Colors of Bene...
- Organised retail has got a pre-Covid charm nowNearly 3/4 of the sales growth was price-led, reversing the historic trend of volumes driving a bulk of sales, indicating that better-off c...
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