A management degree invariably meant that you were either a suit on the servicing or planning side, or a client, and neither category was a...

Sagar Mahabaleshwarkar, National Creative Director at premier ad agency Bates 141 tells ET how he got there.

The Media Abby at Goafest was the one place in the festival that was almost entirely free of creative people. Attended mostly by media agen...

Extending its domination over the Indian advertising industry, premier ad agency O&M India has once again emerged as India’s most admired C...

Rising from an average 10-15% annual churn, attrition in the world of advertising has hit an all-time high of 25-30%. Allergies at workplac...