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This Diwali, India’s ad world tests how far AI can really goAI is transforming the advertising industry's approach to festive campaigns, moving from novelty to a practical creative aide. While agenci...
Publicis Groupe launches content studio in IndiaPublicis Groupe India has launched a new content studio to help brands efficiently produce personalized, localized, and contextual assets. ...
India's Cannes trophy shelf gets heavierIndian agencies made a strong showing at the Cannes Lions Festival, securing a total of 22 Lions by Day 3. Leo India's 'Tailor Test' for AC...
India bags two more Lions at Cannes, total tally at 14The total tally of metals won by the Indian contingent now stands at 14 at the time of going to press. Among the 59 shortlisted entries thi...
Leo Burnett names Amitesh Rao as CEO of South AsiaRao, an alumnus of IIM Bangalore, comes with more than 25 years of leadership experience across advertising, marketing, and technology entr...
Cannes Lions 2023: India bags 6 medals on second dayFCB Group also won two silvers in the entertainment category - FCB Interface won for Navneet's 'TR For Teacher' campaign in the 'Entertainm...
Cannes Lions '23 to have thirteen Indians on juryYear 2023 marks the 70th edition of the festival, to be held in Cannes from June 19-23.
Leo burnette wins creative agency of the yearThe Abby One Show Awards were spread over three evenings as a part of Goafest 2022. The third and final evening witnessed most of the great...
Here are the Winners of Instagram’s Love Runs Deep ChallengeThe Love Runs Deep challenge has established the intensity of the unspoken bond between Instagram creators and their followers. This robust...
Instagram launches campaign to highlight business impact of influencer marketingInstagram said it's the platform's first campaign in India aimed at marketers and advertisers and will look at measuring the business impac...
Ola redefines two-wheeler mobility with new ‘Ola Bike’ campaignThe campaign is designed to strengthen Ola Bike’s core proposition of agility, convenience and accessibility.
India adds 4 silver Lions to its Cannes scorecardCampaigns for Hindustan Unilever’s Lifebuoy — ‘The Inflection Alert System’ by Mindshare and Lowe Lintas’ #HelpTheChildReach5 programme — f...
Twitter launches its first consumer marketing campaign in IndiaManish Maheshwari, Twitter India’s MD said core to Twitter's 'live, public and conversational nature' is the idea that, no matter who users...
Facebook India's Thumbstoppers initiative redefines video storytelling in less than 10 secondsSocial network has partnered with leading creative agencies to boost short-form video creativity.
ABBY Awards 2019 to honour pioneering work; Prasoon Joshi joins master juryThe jury will screen all the entries received in the creative ABBY’s category and shortlist the best ones.
Brand Equity Marketing Awards: It's a tough job! Finding the best among the goodJudges will have an interesting mix of work to contend with, given that these categories combined cover all traditional media and the gamut...
Movie-making culture of India has penetrated digital, TV ads: Leo Burnett APAC chief Jarek ZiebinskiJarek Ziebinski, the agency’s APAC chairman and CEO, says he is more than pleased with the direction, creative and strategic, the agency is...