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RTD COCKTAILS
Entry of foreign wine companies will expand the market and benefit us: Grover Vineyards’ Sumit JaiswalIn an interview with ET Digital, Sumit Jaiswal, COO, Grover Vineyards, talks about the evolving trade landscape, how local players are work...
Varun Beverages in talks with partner PepsiCo for its foray into hard drinksPepsiCo’s largest bottling partner globally outside the US, Varun Beverages Ltd (VBL), has started discussions with the beverages maker to ...
Why Pepsi could be seeking a 'high' in IndiaSoft drink giants like PepsiCo and Coca-Cola are venturing into the premium ready-to-drink (RTD) alcoholic beverage market to counter seaso...
New whine in a discounted bottle: Companies get a hangoverThe Indian wine industry is facing a challenging phase as sales decline due to deep discounts and erratic marketing strategies. Younger gen...
Impact of FTAs on India's alcobev sector: Navigating challenges and opportunitiesIndia will discuss free trade agreements with Britain and the EU in 2025. The focus will be on bulk alcohol imports. This will help Indian ...
Ready to drink cocktails see rising preference, but low availability hampers growth: Benori Knowledge surveyIn a survey with more than 1000 alcohol consumers, Benori Knowledge, a provider of custom research and analytics solutions, finds that the ...
Liquor cos offer ready-to-drink cocktail variants for the locked-in"We saw encouraging consumer trends with respect to the accelerated growth in the cocktail culture, enhanced consumer repertoire to try new...
Jimmy's Cocktails raises Rs 6 crore from Keki Mistry, othersRadiohead Brands, which makes Jimmy's Cocktails mixers, will use the funding from Vinay Agarwal, Keki Mistry and others for product develop...
Bottled-in-India Jim Beam to become 25% cheaperLast year, Japan's oldest whisky maker Suntory snapped up Beam Inc, creating a $16-billion combine with a portfolio of bourbon, scotch, Jap...
- India is an attractive liquor market: Matthew Shattock, CEO, Beam
Matthew Shattock, CEO, Beam says that India has a young population and hence more and more consumers are likely to enter our category.
- Bacardi may stir up Martini play with 42 Below
The MNC is betting on imported brands such as Grey Goose, Dewar’s Scotch and Bombay Sapphire.