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ROI ON AI TECHNOLOGY
AI costs heat forcing vendors to rethink pricing: Pegasystems executiveUS-based enterprise software company Pegasystems, whose customers include many of the world's largest banks, is betting that outcome-based ...29 Jul, 2026, 06.00 AM IST- Bootstrapped and profitable: TripleDart's blueprint for scalingBootstrapped with just Rs 5 lakh in 2020, TripleDart has evolved from a niche B2B marketing agency into an AI-powered growth platform with ...23 Jul, 2026, 11.26 AM IST
- Why People Create AI “Workslop”—and How to Stop ItWith the rise of gen AI tools, offices have had to contend with a new scourge: “workslop” or low-effort, AI-generated work that looks plaus...20 Jul, 2026, 05.16 PM IST
- Reliance Broadcast Network Limited unveils 'ONE BIG WORLD': India’s unified media & entertainment ecosystem for the AI-powered futureAnchored by the trust and legacy of BIG FM, the pioneering initiative integrates Radio, Multi-Format News Network, Digital Entertainment Pl...16 Jul, 2026, 03.36 PM IST
- Match Your AI Strategy to Your Organization’s RealityArtificial intelligence is often hailed as a game changer, but too many firms discover that their bold AI pilots collapse when their operat...15 Jul, 2026, 04.01 PM IST
- To Thrive in the AI Era, Companies Need Agent ManagersAs autonomous AI agents move from experimentation to execution, companies are discovering they need a new kind of leader to manage them. Dr...15 Jul, 2026, 01.06 PM IST
- Germany saw 370 per cent rise in Indian students' applications in January-June period: ReportIndian student applications to Germany increased significantly this year. Artificial intelligence and data programs saw the fastest growth ...15 Jul, 2026, 11.22 AM IST
- Exploring how AI fluency is enabling leaders to fine-tune strategic management and drive business growthArtificial intelligence is reshaping business decision-making and leadership expectations. Leaders must now embrace AI fluency to guide tea...13 Jul, 2026, 05.13 PM IST
- ETtech Q&A | TCS sees better Q2 show on stressed sectors’ turnaroundMacroeconomic uncertainties due to the West Asia conflict have led to project deferrals in key verticals at Tata Consultancy Services, whic...13 Jul, 2026, 06.01 AM IST
- Let's minimise tokenmaxxing: India's next AI breakthrough will come from efficiency, not bigger modelsIndian organizations must optimize AI token usage for efficient and sustainable deployment. Maximizing token consumption is a flawed proxy ...07 Jul, 2026, 11.44 PM IST
- Why AI fluency will define the next generation of business leadersAI is reshaping every business function, but most organisations lack the practical knowledge to use it effectively. ET Masterclasses help l...06 Jul, 2026, 06.30 PM IST
- India's VC ecosystem shifts to monetization-led growth in 2026, backed by AI, Q-commerce infra and domestic tailwinds: BainIndia's venture capital and growth ecosystem is entering a monetization-led phase in 2026, with investors prioritizing capital efficiency, ...04 Jul, 2026, 09.42 AM IST
- When Every Company Can Use the Same AI Models, Context Becomes a Competitive AdvantageWhen everyone has access to the same AI models, the same AI-enabled tools, and the same vendor ecosystem, organizational context becomes th...03 Jul, 2026, 03.36 PM IST
- Why AI Adoption Stalls, According to Industry DataMany companies report widespread AI usage but disappointing returns, assuming the problem lies in execution rather than adoption. New resea...03 Jul, 2026, 03.35 PM IST
- European shares slip as tech selloff bites, Zalando slidesEuropean markets retreated from record highs Friday, with tech stocks mirroring global weakness. Zalando shares plunged after a German prob...27 Jun, 2026, 09.32 AM IST
- Indians are more open to personal AI agents than anyone else in Asia Pacific, says Adobe studyAdobe’s 2026 AI and Digital Trends Report suggests Indian consumers are leading the Asia-Pacific region in embracing personal AI agents, wi...25 Jun, 2026, 08.47 PM IST
- As AI adoption grows, token consumption comes under close scrutinyBusinesses are facing hefty AI bills, prompting a shift from simply counting AI tokens to scrutinising their actual value. Companies are no...23 Jun, 2026, 01.53 PM IST
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